The Other Side of Failure

The idea of failure is a core concept championed by design teams. Discovering how far ideas can get pushed is the best way to learn, advance our skills, and develop better products. And documenting this process is critical to ensuring the same mistakes are not made in the future.

But what happens when we’re in the middle of failing? How do we dig through the personal toll of a failed proposal, a failed business, and the impact on our personal relationships?

Tonight we discuss the ugly sides of failure. Students, managers, business owners, and design leaders will get personal about the impacts of their mistake, and share what they learned in the process.

Light snacks and beverages will be provided.

6:45: Meet & Greet
7:30: Introduction
7:45: Speakers
8:45: Closing Remarks
8:50: Giveaways
9:00: After Party

Ticket Pricing
Members (Contributing & Supporting): $15
Members (Sustaining & above): Free
Non-Members: $25

Requests for cancellation refunds may be granted only up to 24 hours before the event starts.

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About Our Speakers

Gretchen de Castellane
Don’t miss as Gretchen de Castellane the Director of Hot Wheels Packaging Design sheds light on the challenges of In-House failure. As director, she leads a team of art directors, designers, engineers and writers in the execution of persuasive packaging for over 1200 Hot Wheels SKUs globally. She is also the Head of Mastermind Group: Project Wonder where she leads a mastermind group of like-minded colleagues and empathetic leaders in unleashing creativity company-wide.

Erika Barbosa
Art History, Theory & Criticism Ph.D. student Erika Barbosa will discuss the pitfalls and failures she faces as a graduate student. Prior to her doctoral studies, Erika worked as a senior analyst at Troika Design Group, where she conducted multimodal digital ethnographies for clients seeking critical analysis into the politics of representation in marketing, particularly with regard to linear advertising.

Scott Hutchinson
Scott Hutchinson juggles being the Program Director for the Design, Studio Arts, Art History, Photography, User Experience, and Sensing/IOT programs at UCLA Extension as well as being on the advisory board for AIGA LA, Woodbury University & Hanyang University; while also the curator and campus license holder for the TEDxUCLA conferences. Between his full workload and being a father & husband, Hutchinson can give insight on the hurdles and failures with balancing work and family.

Bahriye Goren-Gulek
Author, Brand Strategist, and Faculty Member at Leeds School of Business, Bahriye Goren-Gulek will dispel some of the mistakes & failures made in business.A seasoned brand strategist, Goren-Gulek has worked on both the client (Unilever) and agency side where she has consulted world class multinationals across the globe. As the former Executive Director of Innovation and Strategy at Wallace Church & Co., an award-winning branding agency in New York, she has worked with the most talented brand leaders.

Tim Hankins
Born in Iowa, raised in northern California, now living in Los Angeles, Tim Hankins made his childhood hobby of drawing into a viable design career. His founded his own firm Methods of Madness as an outlet to explore all of his creative interests: art, music, film, games and technology. In 2011, Hankins was the first designer hired by The Honest Company and he helped build the brand through its early web & packaging. Today, Hankins is the Creative Director at Laurel & Wolf, an interior design company based in West Hollywood.

Unfortunately, Andrew Gibbs will not be appearing at this event. We apologize for any inconvenience.

Parking & Transportation

There will be no on-site parking for this event. There is street parking available nearby (click here for map). Using ridesharing services like Uber and Lyft is encouraged. For public transportation visit for schedules.

About The Unique Space
Housed in a historic old factory in LA’s Arts District, The Unique Space offers a fresh, inspiring co-work space, private offices, and is LA’s hottest new event rental space. With its roots firmly planted in community, they are the home to innovation, creativity, collaboration and entrepreneurship! They’ve got a fleet of Linus bikes for coworkers and tenants to borrow, a fully-equipped kitchen, an arts/design and entrepreneurship resource library and lounge, a beautiful boardroom that can be booked for meetings and presentations, a rooftop terrace and so much more.

Please consider joining AIGA to support our programs and initiatives.

When & Where
Wed, Jan 18, 2017 6:45 PM - 9:00 PM PST
The Unique Space
1275 East 6th Street
Los Angeles, CA 90021