AIGA, the professional association for design, is committed to furthering excellence in design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.
Who we represent
AIGA represents a variety of professions under the umbrella of communication design, ranging from book and type design to interactive design and experience design. We support design professionals, educators and students throughout their careers.
AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents 22,000 designers through national activities and local programs developed by 68 chapters and 240 student groups.
AIGA serves designers with five critical functions for a profession:
Through the relationships members develop within the community of designers, the information they share and the standards they develop for the profession, AIGA helps the profession to validate its own ethos and role in business and society. AIGA actively communicates the value of design to the business community and the public.
AIGA serves as a hub of thought-leadership and activity for the designing community. The association is committed to stimulating thinking about design through conferences, competitions, exhibitions, publications and websites. AIGA inspires, educates and informs designers, helping them to realize their talents and to advocate the value of design among the media, the business community, public agencies and the general public. While AIGA was created to advance the design profession, its members now place a higher priority on AIGA’s work in communicating the value of design to audiences outside the profession