Design Evolution: Writing for Designers

A successful portfolio goes far beyond simply displaying work – it’s one that showcases design thinking and personality. In project descriptions, personal philosophies, blogs and linked social media accounts; one’s voice and tone can give someone critical insight into the nature of a designer’s creative capabilities.

This event is now SOLD OUT! No tickets will be sold at the door.

In this Design Evolution session held at the Unique Space, we’ll welcome a diverse panel of creative directors, designers, and writers to discuss the current state of conversation and expression. We’ll evaluate the most effective methods to communicate the thinking behind the visuals and ultimately craft your voice.

7:00pm – Mix & Mingle
7:30pm – Individual Speakers Talk
8:30pm – Panel Discussion + Q&A
9:45pm – Wrap Up

Ticket Pricing
Early Bird Tickets (Ends July 8)
$15 Supporter Members and above
$20 Contributor Members
$30 Non-Members

Regular Pre-registration
$20 Supporter Members and above
$25 Contributor Members
$35 Non-Members

At the Door
$40 Members & Non-Members
Note: No tickets will be sold at the door if the event sells out.

Our Moderator

Petrula VrontikisPetrula Vrontikis
AIGA/LA Fellow

Petrula Vrontikis is a designer, author and educator, based in Los Angeles. She is creative director and owner of Vrontikis Design Office and is a professor at Art Center College of Design, where she teaches graphic design and professional practice. Petrula is recognized as an essential voice raising the understanding of design within the industry and among the business and cultural communities.
Twitter: @vrontikis

Our Speakers

Yo SantosaYo Santosa
Creative Director & Entrepreneur - Ferroconcrete + LA Downtowner

Behind three Emmy award nominations, a renown-branding agency, two start-ups, and a publication is Yo Santosa. In 2006, she started her branding agency, Ferroconcrete. With a unique perspective in branding, her first client Pinkberry, grew from one store to a global brand with over 200 stores worldwide. In 2011, she started Früute, a modern cookie and gifts company. Then she co-founded fragrance company Commodity, with the mission to make “fragrance personal.” Last year, Yo created LA Downtowner, a print publication that reveals an insider’s view of downtown LA’s culture.
Twitter: @yosantosa

Dan Kuhlken and Nathan GoldmanDan Kuhlken & Nathan Goldman
Founders & Creative Directors - DKNG Studios

Dan Kuhlken and Nathan Goldman were both drawn to music, film and design at an early age, but didn’t combine their talents until 2005 when the duo founded a design studio with the goal of fusing these creative avenues. The pair have found a niche in linking a personal and unique aesthetic to the world’s most talented and iconic musical artists, brands, and businesses. With dynamically different skill sets ranging from fine art to film production, DKNG strives to provide their clients with the image and recognition that they deserve.
Twitter: @DKNGstudios

Tom GilmartinTom Gilmartin
Global Creative Strategist - Facebook

Tom Gilmartin has spent the last 15 years dedicated to the art of giving consumers good reasons to fall in love with his clients’ brands. With marketing teams from Sony, Audi, Lexus, ESPN, Levi’s, Microsoft, Hyundai, Boost Mobile and Clinton Global Initiative, he’s wielded almost every tool in the new media toolkit — everything from the completely digital to the somewhat traditional, to drive brand sales across the globe and help solve problems affecting their business. He currently leads multiple verticals for Facebook's Global Creative Shop team.

Matt MurrayMatt Murray
Creative Director - HUGE

Over the past 10 years, Matt Murray has led the creative vision and execution on projects for clients including FX Networks, Nike, Google, Starbucks, Samsung, Netflix, and Disney. As a Creative Director with Huge in Los Angeles, he brings ideas to life using 2D interactive design, 3D, original photography and live-action video. Matt is a Southern California native with a BFA degree from the University of California, Santa Barbara.
Twitter: @vintageneon

Live graphic recording of the event by:
Yasmine Molavi - Product Designer, Carbon Five

Parking & Transportation
There will be no on-site parking for this event. There is street parking available nearby (please see map below). For public transportation visit for schedules.

The Unique SpaceAbout The Unique Space
Housed in a historic old factory in LA’s Arts District, The Unique Space offers a fresh, inspiring co-work space, private offices, and is LA’s hottest new event rental space. With its roots firmly planted in community, they are the home to innovation, creativity, collaboration and entrepreneurship! They’ve got a fleet of Linus bikes for coworkers and tenants to borrow, a fully-equipped kitchen, an arts/design and entrepreneurship resource library and lounge, a beautiful boardroom that can be booked for meetings and presentations, a rooftop terrace and so much more.

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Please consider joining AIGA to support our programs and initiatives.

Requests for cancellation refunds may be granted only up to 24 hours before the event starts.

When & Where
Wed, Jul 22, 2015 7:00 PM - 10:00 PM
The Unique Space
1275 East 6th Street
Los Angeles, CA 90021