November 16, 2024 | Register by November 14th 
presented by AIGA LA

Days
Hours
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Welcome to the Graph*c Content 2024 Conference!

Join us on Saturday, November 16, 2024 from 2:00pm—10:00pm at beTRUE Studios in Hollywood for an unforgettable celebration of design, creativity, and community. Graph*c Content is AIGA LA’s first annual conference, bringing together over 400 designers, students, and professionals from Southern California and beyond. This is your chance to connect, learn, and get inspired by the best in the industry.

Why Attend

General Admission
Tickets

Student tickets are $45.(Service fee not included)

AIGA Members

$ 115
(Service fee not included)

Non-Members

$ 130
(Service fee not included)

Schedule

Time
Main Stage
Creative Cranium Stage
Student Stage
Workshops
Networking

Special Thanks to Our Gold Tier Sponsors

Adobe logo

Special Thanks to Our Silver Tier Sponsors

National Graphics
Outfront logo

Special Thanks to our Bronze Tier Sponsors

The Broad logo

Speakers

Paul Woods

Paul Woods

"Don’t Be An Asshole: How To Build Great Creative Culture"

It’s been a long-accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows and egotistical colleagues are just the price you pay to produce great work. The reality is that this type of toxic culture is actually the enemy of creativity, and with greater accountability and transparency in the industry — and more choice for young talent — than ever before, this unsustainable way of doing business is a ticking time bomb. In this talk, Paul Woods, best selling author and founder of creative consultancy Alice, shares insights on how to build creative culture, produce great work, and most importantly, not be an asshole.
Flavia Arsenault

Flavia Arsenault

(Recruitment Panel)

Flavia Arsenault, the founder of LA-based design staffing and headhunting firm Yellow Bob, has spent 11 years listening to what clients qualify as "juuuuust right" and finding top creatives who match their workstyle, aesthetic, and company dynamics. She is a former AIGA LA board member and a life-long croissant aficionado.
Sheharazad Fleming

Sheharazad Fleming

“Somebody Has to Break the Rules: Merging Aesthetics with Activism”

Corita Kent’s approach to blending art, activism, and spirituality through vibrant, pop-inspired screen prints challenged societal norms and addressed issues like racism, poverty, and war. The combination of graphic arts and advocacy positioned her as a radical figure in both the art world and social movements of her time. This session, inspired by Corita’s powerful messages of hope and social justice, focuses on merging aesthetics with activism—the path to becoming a joyful revolutionary.
Erika Abrams

Erika Abrams

(Panel: AIGA LA Board)

Erika Abrams is an accomplished leader in Cultural Strategy, Creative Production & Execution, Brand Innovation, and Community Design, currently serving as the Executive Director of the Los Angeles Design Festival. Known for driving growth and innovation, she leads high-impact initiatives that seamlessly blend strategic insight with creative execution, enhancing the cultural fabric of Los Angeles. Erika’s work transforms visionary ideas into tangible results, setting new benchmarks for community engagement and brand experiences across the creative industries.
Aspacia Kusulas

Aspacia Kusulas

"Handcrafted in a Digital Age: Calligraphy’s Evolution in the Future of Design"

In a world increasingly driven by technology, the art of calligraphy stands at a fascinating crossroads, merging traditional craftsmanship with innovative digital tools. This presentation explores how calligraphy’s rich heritage continues to evolve, shaping its role in contemporary design. As traditional techniques adapt to AI and other advancements, the enduring human touch that defines handcrafted work remains invaluable. As technology continues to shape the creative landscape, the potential for calligraphy to redefine its presence and generate new meanings is immense. This discussion will delve into how calligraphy can adapt to various contexts, raise critical questions about its evolution, and inspire designers to embrace its rich heritage while exploring new possibilities.
Paul Mendoza

Paul Mendoza

(Panel: AIGA LA Board)

Paul Mendoza (he/him) is an experience designer and culture strategist based in Los Angeles, CA. Currently, Paul is a Program Manager at Amazon Design Excellence where he serves as an Event Producer for CONFLUX, Amazon’s annual in-house design conference. Previous credits include the AIGA Design Conference, ArtCenter MGx, and TEDxUCLA.

Paul holds an MBA in Design Strategy from California College of the Arts. You can summon him with a boba, a churro, and a karaoke microphone.
Frank Bach

Frank Bach

"Crafting Your Own Path: How To Build a Creative Career That's Uniquely Yours"

Join Frank on his journey to take control of his career and discover a path that perfectly fits his passions. Learn key tips to help you do the same.
Krislam Chin

Krislam Chin

Keynote: "Why Not Me?"

Talk Description: Krislam Chin shares her journey of overcoming barriers and seizing opportunities by adopting a mindset of self-empowerment. Through personal stories and interactive discussions, she inspires emerging designers and professionals to take charge of their paths, make bold choices, and navigate challenges to achieve success on their own terms.
Alvina Ng

Alvina Ng

(Recruitment Panel)

As the Director of People & Talent Acquisition at Hartbeat, Vina has spent her career as an in-house recruiter predominantly in the tech space. Outside of playing career Cupid, you can find her training in Krav Maga and Muay Thai outside of work - talk to her about interviewing advice or Muay Thai training - she loves it all!
David Mayes

David Mayes

(Panel: AIGA LA Board)

David has worked in the printing industry since 1982 starting as a cameraman, platemaker and stripper. In 1999 David came to work for Typecraft as an Account Representative. David involved himself in the graphic design community by building an ongoing alliance with AIGA Los Angeles serving as a Board Member from 2002 to 2012. He was honored as an AIGA Los Angeles Fellow in 2012. He also has taught print production workshops at Art Center College of Design and is an adjunct professor at Loyola Marymount University teaching the Design Praxis class since 2017.
Andrew Hochradel

Andrew Hochradel

"Stories I Made Up"

Join Andrew Hochradel as he does a deep dive into his process for making dream projects a reality. From pitch to launch, he’ll give you first hand insight on how to manifest the project and clients you could only imagine

You can email him at: ahochradel@adobe.com
Louise Sandhaus

Louise Sandhaus

"Sunshine and Hurriquakes: Traversing a Graphic Design Career"

What makes a career worthy of being recognized with an AIGA medal? We’ll journey through nearly 50 years in the graphic design profession with wit, wisdom, and lots of images. Along the way will be trade school, dreams of Mad Men advertising, grad school, Taco Bell, exhibition design that changed the game, award-winning books, and a crowd-sourced archive that turned design history inside out.
Dori Tunstall

Dori Tunstall

"Decolonizing Design: LA Design and Cultural Justice"

The talk focuses on Dori’s observations of the design community in LA and the steps needed to help decolonize design so that it is part of a liberatory praxis of joy. The talk will address putting Indigenous first and how design's tech biases can be mitigated by an abolitionist and decolonial consciousness. These are not aspirations but practical design decisions made everyday. Dori will discuss this with Kimberly Morales Johnson (Gabrieleno/Tongva – San Gabriel Band of Mission Indians), the Tribal Secretary for the Gabrieleno/Tongva San Gabriel Band of Mission Indians (2019-present) and a Los Angeles City/County Native American Indian Commissioner (2000-present). A PhD student at UC Davis, Kimberly has worked in the areas of Gabrieleno/Tongva museum displays, education, and health. Her PhD research focuses on Gabrieleno/Tongva storytelling and representation.
Shakeel Mohamed

Shakeel Mohamed

"Deconstructing “best”: Redefining Success for Designers"

This talk challenges the merits of awards and achievements in the design industry. I came to design as an outsider and became obsessed with a need for recognition for my work. I came to one of “the best” design schools, to take classes with some of “the best” professors, and even got to meet some of “the best” designers through AIGA. Very quickly, I learned my pursuit of being “the best” was actually doing more harm than good. Though competitiveness is often rewarded in this industry, it can lead to burnout, monotony, and an unfulfilling career. Based on my experiences from two years of graduate school and ongoing MFA thesis research, I will explore a new perspective on design careers. Together, we will examine how processes and people are just as important—if not more—than projects and prestige. In this talk, you will learn strategies to reframe your career goals by focusing on what’s uniquely important to you. You will have new strategies and language to redefine career success on your own terms. Plus, you’ll participate in a hands-on design workshop to visualize your new career outlook.
Schessa Garbutt

Schessa Garbutt

"Meeting the Moment"

What do designers have to offer within the current geo-political landscape? Is it a privilege or a necessity to make things beautiful and understandable? What is our role in change-making? What did Toni Cade Bambara mean when she said "The role of the artist is to make revolution irresistible"?
Davina Wolter

Davina Wolter

(Panel: AIGA LA Board)

Davina Wolter is an accomplished experience designer. Her work can be seen at USC's Doheny Memorial Library, Harvard-Westlake School, Heal The Bay Aquarium, the Natural History Museum of L.A. County, the La Brea Tar Pits and Museum, the Getty Center and Getty Villa, and around the globe in traveling exhibition materials. With expertise in both 2D and 3D design, she works in interdisciplinary teams, providing insight as to how different disciplines (and personalities) best fit together to create an educational experience, environment, product, or campaign.
Josh Goldblum

Josh Goldblum

"Envisioning Future Spaces"

This is an unprecedented time of change within the design field. COVID-19 massively accelerated trends, pushing institutions and communities toward digital-first communication and reshaping how, where, and why we gather. The pandemic also transformed the nature of work and public spaces. And now, AI is eating the world, starting with the creative class, upending traditional roles and creative processes. In this talk, we’ll dive into how we navigate—and even embrace—these sweeping changes, rethinking the future of spaces and how we can design for a world in constant flux.
Tyler Pate

Tyler Pate

"Creative Sparks: How Passion Projects Fuel Growth and Open Doors to Dream Clients"

Explore how side projects ignite creativity, offer learning opportunities, and act as stepping stones to landing client work.
Shijia (Bella) Luo

Shijia (Bella) Luo

"The Designer as a Visionary: Expanding Beyond Tools to Curate Immersive Creative Solutions"

This talk will explore how visual designers can transcend the limitations of traditional tools and roles to become visionary creators of immersive experiences. Drawing from Shijia’s experience in leading an AR/VR storytelling exhibition, I’ll discuss how designers can act as curators of cross-disciplinary tools—blending technology, design, and storytelling to create innovative, future-proof solutions. The session will focus on: How visual designers can embrace emerging technologies (AR/VR, AI, 3D printing) to craft multi-sensory and immersive experiences. The evolving role of the designer as a collaborator, curator, and visionary who bridges the gap between disciplines. Practical insights on how to future-proof design practices by thinking beyond traditional tools and fostering interdisciplinary collaboration.
Matthew Manos

Matthew Manos

(Panel: AIGA LA Board)

Matthew Manos is a Los Angeles-based professor and strategist passionate about bringing play to serious conversations. He is the founder of verynice, and an Associate Dean and Associate Professor of Design Strategy at the University of Southern California Iovine and Young Academy.
Mascha Strunk

Mascha Strunk

(Recruitment Panel)

As the VP, People, at Giant Spoon, an integrated ad agency with offices in NY and LA, Mascha is responsible for hiring and growing creative talent from intern to executive level. In her 18 years in the ad industry, she has held HR/Talent roles at global holding company agencies as well as independent creative shops in Los Angeles, New York and Berlin.
Nolan Havig

Nolan Havig

"Promoting Your Way to Success: An AI Powered Brand Workshop"

An introduction to various artificial intelligence (AI) tools and how they can help aide designers. This will be a short live demo that takes a brand/product from ideation to a full draft. The goal is to help the design community understand how to use these tools/how to adapt their workflow to include them.
Student Pecha Kucha

Student Pecha Kucha

Student Pecha Kucha Presenters


Student Pecha Kucha Speakers

Alyssa Parada

Alyssa Parada

While Alyssa might be shy in person, her graphic design voice is loud and clear. While using Photoshop and Illustrator, Alyssa creates bold, colorful worlds that immerse viewers. Ultimately, she strives to craft designs that leave a lasting impact on people’s lives and get inspired! With an eye for the latest trends, Alyssa can incorporate new ideas into innovative and creative visuals that feel unique and engaging.
Cesar Ayala

Cesar Ayala

Cesar Ayala is a passionate graphic designer currently pursuing a Graphic Design Certificate at Mt. San Antonio College. Work experience through Hello World Studio and Studio 13 has allowed Cesar to work on exciting projects that showcase creativity and his passion for community. Outside of design, Cesar loves sports, live music, and enjoys documenting his life through film photography.
Khai Nguyen

Khai Nguyen

Khai is a Visual Designer currently working at Yaamava’ Resort and Casino at San Manuel. He graduated from Cal Poly Pomona with a major in Visual Communication Design and a minor in Marketing Management. He specializes in brand identity, environmental, 2D, 3D, and packaging design. His expertise extends to multiple facets of marketing and advertising. I frequently participate in art and photography exhibitions throughout Southern California. His artworks have been featured in the AAPI Heritage Month Calendar and Cultural Guide of the City of Los Angeles.
Arthur Jensen

Arthur Jensen

Arthur Jensen is a digital product and visual designer based in Los Angeles with a passion for crafting thoughtful solutions that elevate a brand’s visual language and enhance user experiences. His work is driven by a commitment to continuous learning, growth, and sharing design expertise. Arthur aims to foster meaningful connections and empathy through user-centered design, striving to create digital tools that seamlessly integrate aesthetics and functionality, empowering users in the process.
Crysta Dela Cuesta

Crysta Dela Cuesta

Crysta Dela Cuesta is a Filipina-American multidisciplinary artist and graphic designer from Los Angeles, now based in London. She is passionate about infusing play into her work, collaborating with like-minded communities and creatives, and experimenting with a range of media, themes, techniques, and visual styles to connect with diverse audiences. Crysta holds degrees in Graphic & Multimedia Design, Studio Art, and Communication Design, and in 2023, she completed her MA in Visual Communication at the Royal College of Art (RCA) through a partnership with Snap Inc. Currently serving as Head of Design at Jara Trading Ltd in London, Crysta hopes to establish a creative studio that embraces multiple disciplines, enhances small business branding, and empowers underserved young creatives by providing opportunities.
Rhea Rendona

Rhea Rendona

Rhea Rendon is a visual designer/strategist who specializes in graphic design, UX/UI, and social media. With a passion to elevate social and community engagement, Rhea thrives on creating immersive experiences for the user engaging with them throughout the process. Her work consists of various projects with Hello World Studio, Zerobase, and others. Rhea brings her knowledge about current trends and ideas to push a brand’s image, always bringing in the audience first. Rhea’s work consists of bold and vibrant colors with some illustrations. In their free time, they enjoy late night drives and traveling, being a food blogger, jdm cars, and anime/kdrama.
Anna Hish

Anna Hish

Anna Marie is a creative professional based in Los Angeles, specializing in photography, graphic design, and stop-motion animation. With a degree in Visual Communication Design from Cal Poly Pomona, she has developed a diverse portfolio that includes collaborations with brands like Disney, Hello Kitty, and Mattel through her work at Posh Peanut. Known for her hands-on approach and resourcefulness, Anna brings a unique, groovy style to everything she creates. Passionate about community and the arts, her goal is to open a creative studio to teach kids the joy of art in all its forms. When she’s not working on creative projects, you can find her hiking, traveling, or spending time with animals.
Hannah Whitt

Hannah Whitt

Hannah Whitt is a multidisciplinary creative and designer based in Los Angeles. She attends Otis College of Art and Design, where she is currently getting her BFA in Graphic Design with a minor in Entrepreneurship. Hannah is passionate about creating art with purpose and finds pleasure in constantly pushing the limits of digital design. When she’s not behind a laptop, you can find her under the sun drinking some sort of caffeinated beverage.
Ricardo Garcia

Ricardo Garcia

Ricardo Garcia is a multidisciplinary designer based in Los Angeles specializing in creative direction, branding, visual identity, and web design. He has worked with a diverse range of clients and aims to create connections through design that bring people together. Ricardo’s goal is to open a design studio that embraces a wide spectrum of design disciplines, fostering innovation and creativity across

Workshops

Creative Growth Through Hands-On Learning

At AIGA LA, we believe in the power of learning together and supporting one another as a creative community. That’s why we’ve curated a series of engaging workshops led by talented designers from our local scene. From hand lettering to printmaking and motion graphics, these hands-on sessions are designed to inspire, teach, and elevate your craft—whether you’re just starting or a seasoned pro. Join us to explore new techniques, connect with fellow creatives, and take home your unique creations!

We know that artists and creatives all love the opportunity to learn together, and to lift each other up! Naturally, this felt like the right platform to host workshops. We will explore lettering, printmaking, and more in workshops hosted by designers in our own local community.

Exquisite Corpse Relief Printmaking

with
Jennifer Chen

$15

2:00-4:00PM

Workshop Studio
(Upstairs)

Basics of Hand Lettering

with

Natalie Brown

$15

4:00-6:00PM

Workshop Studio
(Upstairs)

Crafting Creative Recipes

with
Oskar Mendez

$15

6:00-8:00PM

Workshop Studio
(Upstairs)

Movie Posters

with

Paul “Zeet” Zaieter

$15

8:00-10:00PM

Workshop Studio
(Upstairs)

What you'll learn

Find creative inspiration through the surrealist art game Exquisite Corpse in this hands-on printmaking workshop. Learn how to carve your own relief plate and collaborate with other participants to produce unique, unexpected prints. All materials are supplied, and by the end, you’ll take home your own piece of this collective artwork. Perfect for beginners and those looking to explore the subconscious.

About Jennifer

Jennifer is an artist and educator specializing in printmaking and drawing. Her work explores the intersection of art and ecology through the lens of cultural history, often focusing on ornamental flora and urban arboreal environments.

Using a combination of photography, design software, and drawing she creates images and color separations for her prints, developing matrices on metal, wood, and plastics through both traditional techniques and new technologies, such as laser engraving and CNC machines.

She has taught at CSU Long Beach, La Sierra University in Riverside, CA, and Mt. San Antonio College in Walnut, CA where she is currently the head of their printmaking department. Jennifer is also an active member of the Los Angeles Printmaking Society, an organization that is dedicated to public awareness and education of printmaking.

By the end of this workshop, you’ll have a solid foundation in hand lettering and a beautifully designed thank you card to showcase your new skills.

About Natalie

Natalie is the hand-lettering artist behind Threeologie.

Threeologie is a design and illustration studio, as well as a resource for creatives trying to turn their passion into a full-time gig.

As an illustrator and graphic designer, Natalie has the worked with clients around the world, including Disney, Adobe, Trader Joe’s, and more.

Her work spans a variety of projects from brand illustrations to custom lettering designs. She’ll teach you how to leverage lettering as a business and how to reach your full potential as an artist.

In this vibrant and interactive workshop, designers will explore the art of crafting unique creative recipes! 

We’ll dive into the playful world of digital collage and motion graphics, using the metaphor of a farmers market to gather our “ingredients” for design. 

Participants will learn how to create illustration systems, delve into abstract and random shapes, and discover the essentials of motion graphics. We’ll mix design principles with fun, hands-on activities to ensure everyone leaves with a fresh perspective and a toolbox full of creative techniques.

About Oskar

Oskar Mendez is a seasoned professional with 17 years of experience in the illustration and creative industry. Having commenced his journey at Disney, he gained valuable skills in bringing vibrant worlds and unforgettable characters to life. His expertise spans teaching, storyboarding, character design, and animating explainer videos. With a foundation in classical training, Oskar is proficient in drawing from life and utilizing traditional media such as acrylics and oil paint. Embracing imperfections and experimenting with tools, collage, and abstraction are integral to his creative process. By integrating classic illustration and design principles with modern technology, he crafts engaging stories that stand the test of time.

In this workshop I’ll show you how to construct a teaser movie poster from provided assets with tricks and techniques used by the professionals. We will cover world building and creating atmosphere through light logic, shading value, and color grading.

About "ZEET"

Paul ‘ZEET’ Zeaiter has been an international art director / digital artist in the entertainment industry for over 20 years across the music, film, gaming, advertising, packaging and merchandising industries. He has created some of entertainment’s most iconic visual identities including official movie posters for films and TV such as The Batman, Star Wars, Andor, Spider-Man, Godzilla, King Kong, Dune, Pirates of the Caribbean, Aquaman, Ant-Man and many others – along with various game covers for Star Wars, WWE2K, Injustice and more. Brands he has worked on include: Disney, Marvel, Pixar, Lucasfilm, DC, Warner Bros., The Simpsons, HBO, Netflix, Paramount, Universal, Sony ATV, EA, 2K and Snoop Dogg.

Name
Company
Educational Institution
Marianne Kugel
101 Studios
Rachel Elnar
Adobe
Aaron Elimelech
ASI Communications, CSULB
California State University Long Beach
Krizzha Dee
ASI Communications, CSULB
California State University Long Beach
Nicole Garingan
ASI Communications, CSULB
California State University Long Beach
Selina Ye
ASI Communications, CSULB
California State University Long Beach
Abel Prieto
Amy Ma
Amy Ma
Otis College of Art and Design
Aino Halonen
UXD Lab
Santa Monica College
Akari Sunaga
Careerfoundry
Alexa Wells
Trader Joe's
Alexandra Olson
University of Southern California
Allison Nishi
Allyssa Acevedo
ArtCenter College of Design
ArtCenter College of Design
Jesse Huynh
ArtCenter College of Design
ArtCenter College of Design
Queenie Pham
ArtCenter College of Design
ArtCenter College of Design
Reina Lee
ArtCenter College of Design
ArtCenter College of Design
Michal Hoang
ArtCenter College of Design
ArtCenter College of Design
Hongwei Liu
ArtCenter College of Design
ArtCenter College of Design
Wyatt Closs
Big Bowl of Ideas
Vincent-Joseph Sumiguin
Bragg Companies
Amanda Hovest
WE MUST BE BOLD / The Great Discontent
America Nunez
Cal Poly Pomona
Ingrid Mangunsong
Cal Poly Pomona
Cal Poly Pomona
Isabel Cruz
Cal Poly Pomona
Cal Poly Pomona
Samuel Garcia
Cal Poly Pomona
Cal Poly Pomona
Zachary Vernon
Cal State LA
Valeria Costa
California Institute of the Arts
California Institute of the Arts
Kasia Herh
California State University, Long Beach
California State University, Long Beach
Andrea Sagastume
College of Canyons
College of Canyons
Michael Felder
College of Canyons
College of Canyons
Renee McKellar
College of Canyons
MICA
Taurean Traylor
College of Canyons
MICA
Annelie McKenzie
Annelie McKenzie
Arabella Johnson
Disney
Ashlee Orellano
Hollywood Park / SoFi Stadium
Ashley Sammy
HONEYS AT STARLOVE
Santa Monica College
Ashley Lau
Ashley Lau
Cal Poly Pomona
Axel Zapata
Freelancer
Bao Tran
THE BOOKSHOP SCHOOL FOR AD
THE BOOKSHOP SCHOOL FOR AD
Azawa Medkour
Otis College of Art and Design
Otis College of Art and Design
Lauren Scheide
MFA Graphic Design
Otis College of Art and Design
Benjamin Janasik
Cal Poly Pomona
Brenda Duran
LAC
Otis College of Art and Design
Matthew Gillespie
Literal Agency
Britney Hundjaja
ASI Communications - CSULB
California State University, Long Beach
Cameron Alvarez
Cam Alvarez Design
Mike Parra
Civil Clothing, Inc
Roderick Fenn
Conduit Design
Carmen Guan
Cathy McDonald
Edlio
Sebin Oh
El Camino College
Jeongmin Kim
El Camino College
Chantal Arslan
Freelancer
Jose Velasquez
Freelancer
Mayo Inoue
Freelancer
Santa Monica College
Saniya Husain
Freelancer
Kit Siu
Freelancer (UX/UI Designer)
Designlab
Ryan Exner
Freelancer
Christine Sheller
O3
Michelle White
HARMAN Professional
Maria Jose Garcia
Independent
Vlada Tsimbrikova
Instories
Concepcion Nava
University of La Verne
University of La Verne
Connor Janasik
Fresno State University
Jason Ngofa
Intersect GMD
College of the Canyons
Jim Jeffrey
Jim Jeffrey
College of the Canyons
Kystan Norris
Kotton Graphics
Animation Mentor (Online school)
Czette Sophia
Mt. San Antonio College
David Mayes
Typecraft
Deepthi Welaratna
Thicket Labs
Doyoung Kyung
ArtCenter College of Design
ArtCenter College of Design
Eduardo Rangel
California CASA
Emma Laraby
ArtCenter College of Design
ArtCenter College of Design
Eric Soetikno
Esteban Villanueva
Holosun Technologies Inc.
Evan Eggers
Savannah College of Art and Design
Gabriel Perez
false
Gabriel Reis
Apple Inc.
Santa Monica College
Greta Long
WE MUST BE BOLD / The Great Discontent
Hansel Noriega
Consultant
Ignacio Casavilla
Hongwei Liu
ArtCenter College of Design
ArtCenter College of Design
Ingrid Mangunsong
Cal Poly Pomona
Cal Poly Pomona
Isabel Cruz
Cal Poly Pomona
More coming soon..!

Event Map

The Main Stage

Hear from LA’s iconic designers and industry leaders as they share their journeys, challenges, and creative insights, offering a look into the future of design.

The Student Stage

Discover presentations from emerging designers and a keynote from Krislam Chin. Plus, don’t miss the recruitment panel featuring our gold sponsor, Adobe, and insights from industry leaders.

The Creative Stage

An opportunity for agencies and designers to share their process, pitches that landed, and some of the most critical experiences that have shaped their career in design.

Parking & Transportation

Venue Address:
beTRUE Studio
7225 Sunset Blvd.
Los Angeles, CA 90046
(Event Entrance on Pointsettia St)

Street parking is available near the venue.

Public transportation is highly recommended (venue is 15-min walk from Hollywood/Highland metro station

Take rideshare for ease and convenience.

Participate

We’re excited to welcome a diverse community of creatives, entrepreneurs, and volunteers to participate in this year’s AIGA LA Design Conference! Whether you’re looking to sponsor the event, showcase your products, serve up delicious food, or lend a hand behind the scenes, we’d love to hear from you. Below, you’ll find all the ways to get involved and the forms you need to apply.

F.A.Q.'s

General Events Questions

What are the dates and times of the conference?

The AIGA LA conference will be held on Saturday, November 16, 2024, from 2:00PM to 10:00PM, with various sessions, workshops, and networking opportunities throughout the day.

Where is the conference being held?

The conference will take place at beTRUE Los Angeles, located at 7225 Sunset Blvd ,Los Angeles, CA 90046 (Event Entrance on Pointsettia St).

How can I purchase tickets?

You can purchase tickets online through our Eventbrite link. Early-bird pricing is available until Monday, September 30, 2024, so be sure to register early!

Can I purchase tickets at the front door?

We will sell up to 50 tickets at the door on a first-come, first-served basis for $150 per ticket.

Is there a deadline to register?

Yes, registration closes on Thursday, November 14th at 11:59 PM, or earlier if we reach capacity. We recommend securing your spot as soon as possible.

What’s included in my ticket?

Your ticket includes access to all sessions, panels, activations, vendor and artist alley areas, and networking events. Workshops will be an additional charge ($15 each).

Are there discounted tickets for students or AIGA members?

Yes, we offer discounted rates for students ($45) and AIGA members ($95). Be sure to have your student ID or AIGA membership number when registering; we may double-check this at the door, so keep it handy!

What are the transportation and parking options?

There is plenty of street parking available near the venue. The venue has also reported no previous issues with parking at Ralph’s across the street.

We encourage using public transportation or rideshare services. The venue is a 15-minute walk from the Hollywood/Highland Metro stop.

Will food be provided, or are there food trucks?

Food trucks will be available outside of the venue with food for purchase throughout the day, offering a variety of options. We also encourage you to check out the local eateries near the venue.

5 Cazuelas
El Faro Mariscos
Kona Ice
Crummy Cakes
Rabbit Coffee

What’s the cancellation or refund policy?

Refunds can be requested through Eventbrite and are available up to 7 days before the event (Saturday, November 9, 2024). Please note that Eventbrite’s fee is nonrefundable. If a refund request is not submitted within the allotted time, your ticket fee will be considered a donation to AIGA Los Angeles.

Is the conference open to non-designers?

Absolutely! While the conference is centered around design, anyone with a creative interest is welcome to attend.

Will there be networking opportunities?

Yes! We have structured networking sessions as well as casual meetups throughout the day, so there will be plenty of chances to connect with fellow attendees. We will also have dedicated networking programming for students.

How can I apply to showcase my work in the Artist Alley?

To apply for a spot in the Artist Alley, please fill out our application form, which can be found on our website. You’ll need to provide some basic information, examples of your work, and a brief statement about what you intend to showcase.

What are the qualifications for artists to participate?

We welcome artists of all kinds—whether you’re an illustrator, designer, printmaker, or craftsperson. We do prioritize artists who align with AIGA’s mission to celebrate creativity and design. Preference will be given to those with a professional or semi-professional body of work, a cohesive style, and original content. All applications will be reviewed, and selections will be made based on quality, uniqueness, and relevance to the audience.

Is there a fee to participate in the Artist Alley?

Yes, there is a fee to cover the cost of your table and promotion during the event. The fee for participating artists is $85 for a standard table. This fee helps us provide the space and resources to ensure a great experience for both artists and attendees. We also offer discounted rates for AIGA members, so please be sure to indicate your membership status on the application.

What size space will artists be given to display their work?

Each artist will be given a standard 6′ x 2.5′ table (approximately – table size may vary), along with two chairs. There will also be some limited space behind the table for a small banner or signage. We encourage artists to creatively use this space to best showcase their work while keeping within the provided dimensions.

Are there any restrictions on the type of art I can showcase or sell?

The Artist Alley is a family-friendly environment, so all artwork should be suitable for general audiences. We do not allow explicit content, hate speech, or anything that could be considered offensive. Additionally, all art must be original—fan art is allowed, but artists must ensure that their work respects copyright and intellectual property laws. Please no AI-image generated work. If you have specific questions about whether a piece is acceptable, feel free to reach out before the event.

Will there be opportunities to collaborate with other artists during the event?

Yes, definitely! The conference is designed to foster a community atmosphere, and there will be plenty of opportunities to network and collaborate with fellow artists. We’ll be hosting a few dedicated networking sessions and mixers where artists can connect and share ideas. Additionally, some panels and workshops are specifically focused on collaboration in the creative process, making it a great chance to find like-minded individuals to work with. Feel free to take advantage of these moments to start new projects or partnerships.

What are the setup and teardown times for artists?

Artists can begin setting up their tables starting at 12pm on the day of the event. We recommend arriving early to give yourself plenty of time to organize your display comfortably before the doors open to attendees. Teardown will begin shortly after the event ends, at 10pm and we ask that all artists have their spaces cleared by 10pm. We’ll have staff available to help with directions and any questions during both setup and teardown.

Will artists have access to Wi-Fi and power outlets?

Yes, Wi-Fi will be available for artists during the event, and we’ll provide the login information when you check-in. 

If you need electricity, please indicate it in your application so we can do our best to accommodate your needs. We also suggest bringing an extension cord and a power strip if possible, as access points may be shared.

Are promotional materials for my work provided or do I need to bring my own?

Artists are responsible for bringing their own promotional materials, such as business cards, banners, and signage. We encourage you to create an eye-catching display that represents your style and work. However, your participation will be promoted in our official conference materials, such as the website, social media channels, and event program. This helps draw attention to your booth, but anything for the table itself should be provided by you.

For more information or questions on Vendors/Artist Alley applications, feel free to contact:

Amanda Powell
Director of Programming


apowell@aigala.org

Check out the Partnership & Sponsorship Deck.

For more information or questions on Sponsorships, feel free to contact:

Alexis Caban, Development Director
acaban@losangeles.aiga.org

How do I apply to be a vendor at the conference?

Please email Amanda Powell. Programming Director.

What are the requirements for vendors?

Vendors are asked to submit an image of their booth, disclose what they will be selling, and pay a $150 fee in advance of the November 1 registration deadline.

What are the vendor fees, and what’s included?

For $150, vendors get event access for the full day and an indoor room with a table where they can sell up their products and offerings. If a vendor needs to step away for a restroom or meal break, a volunteer will be provided to staff their booth temporarily.

Is there a deadline for vendor applications?

Yes, November 1, 2024.

What kind of products or services can I sell as a vendor?

We are open to your ideas, however keep in mind that this is a creative conference for graphic designers and we would prefer to stay on topic.

Are there restrictions on booth sizes or setup?

The space will be provided, as will a table.

What will the vendor area look like, and where will it be located?

Please email Amanda Powell if interested in these details.

What are the load-in and load-out times for vendors?

Vendors will be asked to load in by 1pm and load out by 11pm. The conference ends at 10-pm.

Will electricity and Wi-Fi be available for vendors?

Yes.

Can I share a booth with another vendor?

Yes.

For more information or questions on Volunteering, feel free to contact:

Jasmine Najarro or Ghazal Foroutan,
Co-Directors of Membership

jnajarro@losangeles.aiga.org,
gforoutan@losangeles.aiga.org

Questions? Contact Us!

Amanda Powell, Programming Director
apowell@aigala.org
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