Hughes Gives Back is a charitable campaign from Hughes Estate Sales that helps people turn their unwanted art, furniture, collectibles and décor into proceeds for charities like Habitat for Humanity. 

TRÜF designed a look & feel that works with their current identity, but gives it its own unique character. Geometric, interlocking hearts evoke a feeling of love, giving, community and the multi-faceted nature of their business. The flexible, grid-based design can also be extended to future campaigns.

trufcreative.com