Surf Air approached Los Angeles agency HAUS to craft a new brand identity around their revolutionary service– an aggressively priced subscription airline with an all-you-can-fly philosophy. Their convenient, pre-approved boarding process removes the oft-hated airport check-in, allowing subscribers to arrive just 20 min before departure. HAUS’ task was to take what customers loved about Surf Air’s unique service and encapsulate it in a new logo, brand language, website, booking tool and livery.

HAUS
www.madeinhaus.com

Video: https://s3.amazonaws.com/madeinhaus/honey-badger/production/case-studies/new/surfair_hero_video.mp4