Professional Series: The Importance of Studio Culture & Identity

Studio culture is everything people in a design studio do that supports the process of making work happen. Culture can create joy, while process can facilitate profit. A studio’s culture is not created solely by the business owner. It is generated from ongoing contributions and discoveries from both studio owners and employees.

Join us Wednesday, March 28th at Continuum’s Studio in Venice for a conversation with Creative Directors, Executive Directors, CEO’s and Studio Mavericks for a conversation on the importance of studio culture and how to create a prosperous environment.

Moderator by Eduardo A. Braniff, CEO of Imagination <>  The Americas.



Armen David
Executive Director, STARMEN Design Group, Inc.
As Founder and Executive Director of STARMEN Design Group, Armen spearheads brand development initiatives to help clients bring new products and services to market. He collaborates with a team of creative strategists, designers and technologists to deliver meaningful and sustainable brand experiences. He holds a B.S. in Business Marketing and an M.B.A. in Business Management.

Braven Greenelsh
Ceo, La Visual, Inc.
A published graphic artist and an award-winning creative director, Braven is the perfect fit to lead one of the fastest growing branding agencies in Los Angeles. Since becoming the CEO of La Visual in 2008, his visionary leadership and strong business acumen has helped the agency reach 700% revenue growth. Throughout his career Braven has had the privilege to work with entertainment, technology and lifestyle brands such as: Intuit, Sony Pictures, Citysearch, Ceridian, Jafra Cosmetics, LA Gear, Sea Shepherd and Seven Denim.

Candice Brokenshire
SMC-C, CPCC Coach/Educator, One Voice Brand Culture Red Barn Coaching
Candice blends her background in design, brand development and experiential marketing with a solid training in coaching methodology and organizational dynamics; having trained at both CTI and The Center for Right Relationship (CRR Global). Working with businesses, large and small, Candice collaborates with clients to identify the elements that inform their brand culture. She then assists them to align their HR policies, financial forecasting, company operations and tone of voice to create a thriving environment for employees, while gaining a more consistent presence in the marketplace.

Michael Stinson
Partner, Creative Director Ramp Creative + Design
While still pursuing studies in aerospace engineering, Michael’s interest in mechanical drafting and precision design processes began a passion in typography and corporate communications. In 2002, Michael co-founded Ramp Creative+Design to focus on developing consistent communications in luxury brands, hospitality, natural foods, and the non-profit sector. Throughout a design career of 18 years, Stinson has won over 100 design awards and was been named one of GDUSA’s “People to Watch” in 2008.

AIGA Members
Remember to bring your AIGA Membership ID card to the event. You’ll receive a lanyard for your AIGA ID at the AIGA Members-Only check-in table. This will be your name tag for the event.


Addition Event Information

The Professional Series is a program of conversations about today’s business of design. Professionals and entrepreneurs from a range of design enterprises will gather to discuss how each are growing their businesses through financial modeling, business development, recruitment and retention, innovation practices and, above all, great design.

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When & Where
Wed, Mar 28, 2012 6:30 PM - 9:00 PM
901 Abbot Kinney Blvd.
Venice 90219