Professional Series: The Experience of In-House Design

Our panel on In-House Design aims to shed light on how designers within organizations should shape the perception of the design function as strategic advisor to the company leadership, its brands and its innovation ambitions. Participants should walk away from the conversation with the ideas and means with which to further integrate the in-house function to the overall business it serves. 

Moderated by Michael Lejeune, Creative Director at Metro 



Pash, VP of Brand and Design at ABC

Pash is a renowned design strategist, author, and educator with more than 20 years of experience in the field of design.  He has designed the official logo for Miles Davis, brand extensions for Playboy, products for John Varvatos, retail product strategy for Motown Records, and advertising for Perrier.  His book, Inspirability, was published in 2005 and features personal interviews with 40 of the world’s most prominent and interesting graphic designers.   Pash is currently VP of Brand & Design at ABC.  He lives in Los Angeles with his wife, Jessica and his daughters, Mirabelle and Juliette.


riCardo Crespo, svp, global creative chief, f/c/p for Twentieth Century Fox Film Corporation

riCardo crespo, is an ambassador of Twentieth Century Fox Film Corporation, and serves as svp, global creative chief, f/c/p. prior to joining 20th Century Fox, Crespo held several leadership positions including executive creative posts at Mattel Inc. and notable advertising icons such as McCANN ERICKSON, Saatchi & Saatchi and Bozell Worldwide. Crespo is a frequent contributor on design methodologies and the strategic value of creative+design in the branding development process. A sought-after keynote speaker at major events, conferences and universities, riCardo also serves on the advisory board of the AC Collective at


Michael Hathaway, VP, Creative Director, Marketing at NBC Entertainment

Michael Hathaway is VP/Creative Director at NBC’s in-house agency where he oversees the print design team. Newly transplanted from NYC, he spent 14 years at Showtime’s in-house agency – developing award-winning creative for the promotion of Showtime’s original series such as Dexter, Weeds, Nurse Jackie, etc.



Michael Lejeune, Creative Director at Metro Design Studio

Michael Lejeune is Creative Director for Metro (the Los Angeles County Metropolitan Transportation Authority). Metro’s 30-person Creative Services group creates all things visual for the nation’s third-largest transit agency, and the in-house group's design work is in the permanent collection of AIGA’s National Design Archives and has received some 100 awards to date, including ReBrand 100’s Global “Best Of” award and recognition from AIA, SEGD, NEA, Harvard University, EMBARQ/World Research Institute and the World Bank. Metro's design program has been included in American, European and Japanese design books, and also in The Los Angeles Times, The New York Times, Communication Arts, Creative Review, Print, Fast Company, HOW, and STEP Inside Design magazines. Michael is a past president of AIGA's Los Angeles chapter. He lives with his wife and two children in South Pasadena.


AIGA Member: $10
Non-Member: $25

(+$5 at the door)

AIGA Members
Remember to bring your AIGA Membership ID card to the event. You’ll receive a lanyard for your AIGA ID at the AIGA Members-Only check-in table. This will be your name tag for the event.

Addition Event Information

The Professional Series is a program of conversations about today’s business of design. Professionals and entrepreneurs from a range of design enterprises will gather to discuss how each are growing their businesses through financial modeling, business development, recruitment and retention, innovation practices and, above all, great design.


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When & Where
Thu, Jun 7, 2012 6:30 PM - 9:00 PM
826 E. 3rd Street
Los Angeles, CA 90013