Beauty and the Beast -
Balancing Creativity + Business
Tuesday, Nov. 13
6:30 - 9pm
Chase Design Group
99 Pasadena Avenue, Suite 9
Los Angeles, CA 91030
In the business of design there is a need for every design practice to achieve a balance between addressing a client’s business needs and solving their problem with good design. One is simply anemic without the other. Our final event of the Professional Series will feature partners Margo Chase and Chris Lowery of Chase Design Group in an unmoderated discussion about balancing creativity + business.
6:30pm - Meet and greet
7:00pm - Discussion begins
8:30pm - Q & A
$20 for AIGA members
$45 for non-AIGA members
RSVP thru eTouches
Reminder that in August there was a change in the membership structure for AIGA. Now starting as low as $50 per year, you can become a member of the Los Angeles Chapter of the largest professional association for design in North America.
Parking is available at the surface lot at 99 Pasadena Avenue Los Angeles, CA 91030
Chase Design Group: A Polymathic Partnership
Chris Lowery and Margo Chase have been growing and evolving Chase Design Group for fourteen years. Every piece of work that comes through Chase’s door gives them an opportunity draw deeply on their combined experiences. Their collaborative abilities have allowed them to provide powerful strategy and innovative design to a wide variety of clients. AIGA Los Angeles invites you to hear them discuss how their partnership has helped them meet the challenge of balancing creativity and business.
About the Professional Series
The Professional Series is a program of conversations about today’s business of design. Professionals and entrepreneurs from a range of design enterprises will gather to discuss how each are growing their businesses through financial modeling, business development, recruitment and retention, innovation practices and, above all, great design.
The Professional Series will be relaunched early next year as Blueprint. Blueprint will be an ongoing series of events that focus on the business aspect of design. Aimed at business owners, freelancers, and students, Blueprint features presentations, panel discussions, and workshops all designed to decode the mysteries behind cultivating a successful design business.
Margo Chase Bio
Since founding Chase Design Group in 1986, Margo’s vision has provided the fuel for Chase Design Group’s growth and achievement. Recognized worldwide for her skill with custom typography and identity development, Margo is dedicated to creating client success through high-quality, intelligent creative. In a recent Graphic Design USA reader’s poll, Margo was one of only two designers to make the top ten in both “Most Influential Graphic Designers of the Era” and“ Most Influential Graphic Designers Today”.
Chris Lowery Bio
As President of Chase Design Group, Chris manages new business development and leads account strategy for all major accounts. Chris also participates creatively in large projects, from overarching concept and copywriting to guiding overall design development. Chris came to Chase from Leo Burnett in Chicago, where he worked on the Oldsmobile, Marlboro, and Nintendo accounts. Over the course of his fourteen years at Chase Design Group, Chris has played a key role in hundreds of successful projects, redefining the way the agency views the role of creative in business.
Promotional material designed by Chase Design Group.