Printing 101

With the rise in digital media and digital design jobs, communicating with printers is becoming more of a challenge for both new and seasoned designers. When building print solutions, knowing how to communicate your needs to a printer is necessary to deliver the strongest product for your clients.

Join AIGA for a tour of Typecraft, where David Mayes will speak about the tools and technology of print, share samples of printing and finishing techniques and point out tips to keep in mind when developing and spec’ing print projects. In this introductory session, youll learn what to look for, what to pay attention to and how to trust what your printer has to offer. David will review the crucial skills to develop a collaborative partnership for any print project.

This event is now SOLD OUT! No tickets will be sold at the door.

7:00 PM – 7:30 PM: Mix & Mingle
7:30 PM – 9:00 PM: Tour & Session
9:00 PM – 9:30 PM: Q&A

Ticket Pricing
$25 Supporter Members and above
$30 Contributor Members
$35 Non-Members

At the Door
$40 Members & Non-Members
Note: No tickets will be sold at the door if the event sells out.

Parking & Transportation
Parking is available in the lot West of the building as well as on the street; enter on Walnut Street. For public transportation visit for schedules.

About Typecraft
Typecraft Wood & Jones was founded in 1907 by English immigrant TK Jones, who learned the craft of printing in Massachusetts. A few years later, he built a large print shop on Pasadena’s Mercantile Alley, known back then as something of a printer’s row. In the 1990’s, Typecraft was one of the first shops on the West Coast to use computer-to-plate technology. The merger of Typecraft with Wood & Jones builds a combined history of work that stretches back over a century. Today, Typecraft is the West Coast demo site for Hewlett Packard’s Indigo presses, including the state-of-the-art Indigo 1000.

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Requests for cancellation refunds may be granted only up to 24 hours before the event starts.


Event artwork courtesy of Clever Creative

When & Where
Thu, Sep 24, 2015 7:00 PM - 10:00 PM PDT
Typecraft, Inc.
2040 East Walnut Street
Pasadena, CA 91107