With the rise in digital media and digital design jobs, communicating with printers is becoming more of a challenge for both new and seasoned designers. When building print solutions, knowing how to communicate your needs to a printer is necessary to deliver the strongest product for your clients.
Join AIGA for a tour of Typecraft, where David Mayes will speak about the tools and technology of print, share samples of printing and finishing techniques and point out tips to keep in mind when developing and spec’ing print projects. In this introductory session, you’ll learn what to look for, what to pay attention to and how to trust what your printer has to offer. David will review the crucial skills to develop a collaborative partnership for any print project.
