Marks of Desire: A Wordmark Workshop of True Passion

Every time you catch a glance, your heart races. Her brand extensions just continue to fuel your passion. You have fallen madly in love with that logotype. Now it’s time for you to make her yours.

In this workshop, you’ll get a sneak peek into how brand marks shape our culture, lifestyles and purchase habits through the meaning of the graphic details. Marks Of Desire is an intermediate typography workshop where you'll create a new wordmark by modifying an existing logotype, giving rise to a new meaning for a brand. Enjoy the day finessing the proper scale, spacing, and stroke weight of custom letterforms. We will discuss how these details make a wordmark stand the test of time and withstand future applications.
Note: Ticket sales will end on Friday, February 14 at noon or until sold out.


About Michael Stinson
Michael is the lead instructor at TypeEd and Creative Director at Ramp Creative. He is an ex-engineering student and has spent over 19 years in the field of design focusing on brand identity, development and annual reports for brands such as Quiksilver, Canon, Wet Seal, K2, United Way and Sicor. He has lectured the topics of typography and graphic design at both the University of Southern California (USC) and College of the Canyons in Valencia.

Prerequisites & Preparation
Intermediate Adobe Illustrator skills are required in order to keep pace. Participants must bring their own fully-charged laptop with Adobe Illustrator pre-installed. A free trial of the Creative Suite can be found on Adobe’s Web Site. Workshop instruction will be demonstrated on Adobe Illustrator on a Mac.

Location & Time
General Assembly
2nd Street
Santa Monica, CA 90405
10:00am to 6:00pm

Space is limited, so act quickly to book the spot of your heart's desire. Ticket sales will end on Friday, February 14 at noon or until sold out.

Early Bird Pricing (until February 11)
Non-members: $135
Contributing Members: $80
Supporting Members + : $60

Regular Tickets
Non-members: $145
Contributing Members: $95
Supporting Members + : $75

10:00 am Check in
10:15 am Begin discussion and exercises
1:30 pm Lunch break
4:30 pm Critique begins
5:30 pm Wrap up remarks, Q&A

Thumbnail Sketches
Exploration and Iteration
Perfecting letterforms in Illustrator
Digital Refinement
Critique Review and Discussion

Parking & Transportation
GA Los Angeles
1520 2nd Street
Santa Monica CA 90401

Easily get there by hopping on the Metro 4, 20, 33 or Big Blue Bus route 8. Parking is available in the Santa Monica Place structure near Nordstrom.

Refunds cannot be granted.

When & Where
Sat, Feb 15, 2014 10:00 AM - 6:00 PM
General Assembly
1520 2nd St
Santa Monica, CA