Hecho en LA | Yo Santosa: Designer/Entrepreneur

Los Angeles is driven by stories. Having worked in the entertainment industry gives Yo a unique approach to branding. It's the insight to brand personality, the balance of strategy and storytelling, which sets her studio apart from traditional branding and ad agencies.

Yo Santosa of Ferroconcrete will discuss the challenges and triumphs from the beginnings of setting up her design studio to building out her own successful retail brands.


She’ll discuss
- Creating your own design studio
- Brand Personality: Balance of Story & Strategy
- Case studies showing the entire life cycle of a project
- Creating your own retail brands
- Can a designer be an entrepreneur
- The importance of evolving a design studio, brands and goals

About Yo Santosa
Yo Santosa is the Founder and Creative Director of Ferroconcrete. She has earned three consecutive Emmy nominations and accolades for her title sequences including Ugly Betty, Desperate Housewives, and the feature film 300*. Ferroconcrete’s first client, Pinkberry, grew from one store to a global brand with over a 200 stores worldwide. As an entrepreneur, Yo created früute, a modern cookie and gift company and co-founded Commodity, an online fragrance company that has been featured in GQ, Fast Co., Esquire and W Magazine.

Speaker Social Media

Ticket Pricing
$20 members
$30 non-members

Early bird tickets (until April 24):
$15 members
$25 non-members

At the Door:
$25 members
$35 non-members



Maker City LA, a workspace collective for artists, makers, and entrepreneurs, is housed on the 11th floor of The Reef in downtown Los Angeles. We are dedicated to serving the needs of LA’s creative community by providing inspiring workspace, essential tools of the trade, classes, unique events, and a collaborative environment – all in one place.

Free parking may be found in metered spots on the street after 6:00 pm or $5 event parking behind the building. Accessible via DASH Downtown D (Grand and Washington Blvd), or Metro Blue Line at the Grand Avenue Station.

When & Where
Wed, Apr 30, 2014 6:30 PM - 9:30 PM
Maker City LA
1933 S Broadway
Los Angeles, CA 90007