Getting Down To Business, Course 1: Financial Wellness

Imagine your creative business being transformed by someone who has represented dozens of LA's most important designers and design firms; someone who has taught business management to over 6,500 students at Art Center College of Design and other design schools across the world.

Imagine the impact such knowledge will have on how you operate and who you attract as clients. 

Getting Down to Business is a three-part workshop led by legendary design business instructor Errol Gerson and created specifically for creative entrepreneurs who want to strengthen and grow their design businesses. Whether you're an indepedant designer, a freelancer, or a small business-owner, Errol will demonstrate how to accelerate your business with financial and development tools you can use to plan for growth and sell for success.

In this initial session entitled Financial Wellness, Errol will examine and explain the role and importance of financial statements and the accounting process. Three critical requirements of a sound financial management system will be covered—score keeping, attention directing, and problem solving. We will explore the relationship between growing a business by objectives and financial statements (P & L, balance sheet and cash flow) for managerial decision-making.


Course 1: Financial Wellness (July 28)
Course 2: Growth Hacking (August 25)
Course 3: Contagious Selling (September 29)

Ticket Pricing

Individual Course
$125 – AIGA Members
$245 – Non-Members

Full Workshop Package (All 3 Courses)
$325 – AIGA Members
$675 – Non-Members

7:00 PM – Network
7:30 PM – Session Begins
9:00 PM – Q&A
9:30 PM – End

Sign up for AIGA membership at the event and receive member pricing at the door.

Requests for cancellation refunds may be granted only up to 24 hours before the event starts.

Parking & Transportation
There is plenty of street parking or you may park for free in the shopping center directly across the street. For public transportation visit for schedules.

About Errol Gerson

Errol GersonFor the past 45 years, Errol Gerson has taught Business Management, Entrepreneurship, and Leadership at Art Center College of Design. In 1978, Errol co-founded a Business Management/CPA firm, growing the company to a staff of 120 people with offices in four cities. The firm represented designers, photographers, illustrators, architects with a large music division representing mega-touring bands.

He is a featured speaker at colleges and universities, conferences and symposiums, and consults with companies worldwide on strategic management and marketing planning. Errol has been a member and supporter of AIGA for many years and has served as AIGA LA chapter treasurer. He is writing a book entitled “Everything You Need to Know in Life Was Taught to You By Your Grandmother,” a collection of aphorisms collected from all over the world.


Please consider joining AIGA to support our programs and initiatives.

When & Where
Thu, Jul 28, 2016 7:00 PM - 9:30 PM PDT
Village Workspaces (Westside Towers)
11845 W. Olympic Blvd. #1100w
Los Angeles, CA 90066