Distinc, Studio Tour
 While some may dream of doing good, DISTINC is busy doing better!


They choose to focus their unique branding and marketing powers to help cause-based organizations like AVEDA, Cedars-Sinai Medical Center and L.A. Stage  stand out from the crowd while inspiring the world to take action. Join us as we explore and discuss their unique process, mingle with the DISTINC team and enjoy the breathe-taking view from the balcony of their inspiring workspace located in the historic Castle Green in Old Town Pasadena.



We believe cause-based organizations deserve better. We dedicate our practice to branding, promoting, and raising awareness for causes that inspire people to act. When budgets are limited and media is everywhere, the impact of good design and clear communication is what elevates a memorable cause above the clutter. We know sophisticated strategies are no longer optional. ‘Good enough’ is no longer good enough. Therefore, we commit to deliver better communication for a better world.

Jean-Marc Durviaux

CEO / Creative Director

As CEO of DISTINC, Durviaux provides leadership for our firm, and as creative director, he provides strategic and creative guidance to all of our clients.

Jean-Marc Durviaux has been a specialist in visual communication for almost 20 years. Belgian-born, he studied advertising in Brussels where he graduated with honors at Le Centre des Arts Décoratifs. He began his career as a junior art director at LHHS working on accounts such as Spa Reine (mineral water), RTBF (National Public Radio), and RMB (Belgian Television Media). He moved on to the Euro-RSCG group and developed campaigns for Thalys (high-speed train), Mobistar, Peugeot automobiles, and Kodak.

His curiosity brought him to the U.S. where he first worked as a freelance art director for clients such as Disney, Mattel, MGM, and Toyota. He founded DISTINC — a California corporation — in 2000.

Durviaux has an idealistic approach to design and communication. He has a strong belief that design not only plays an integral part in today’s business, but also an important role in our society. He is convinced that good design can change behavior. Jean-Marc has helped many clients successfully position their brands, define their marketing strategies, and articulate visual language to successfully reach their goals. He has also been very active in helping numerous social and environmental organizations spell out communication strategies and raise awareness about our responsibilities as good citizens.

Jean-Marc Durviaux’s work has been nationally and internationally recognized, and has been honored by the American Institute of Graphic Arts, the Type Directors Club of New York, the Creative Club of Belgium, the British Photography Academy, Print magazine, Rockport publishing and Rotovision for art direction, typographic excellence, and for environmental leadership in the practice of graphic design.



7 pm: Mix and Mingle

7:30 – 8:30 pm: Presentation and Tour

8:30 – 9 pm: Q&A


There are 20 tickets available for this tour.

$10 AIGA members & student members

$20 Non-members

No registration at the doorThere are no cancellations or refunds.

Parking & Travel

DISTINC is located located in the historic Castle Green in Old Town Pasadena. Please allow ample time for traffic parking. Metered parking is available on the street. The best option is the parking structure on the corner of E. Green St. and S. Fair Oaks Ave.

Entrance to Castle Green is located on S. Raymond Ave. Buzz in at the gate and ask for “Distinc Tour”.

For more contact info and map visit:


To find the route that's best for you, use the Metro Trip Planner or contact Metro at (323) GO METRO.

When & Where
Thu, Jan 26, 2012 7:00 PM - 9:00 PM
99 S. Raymond Avenue
Pasadena, CA 91105