Design Evolution: Reduced Complexity and the New Premium

As the world becomes more hectic and distracting, premium consumers are increasingly willing to pay extra for experiences that minimize the chaos and clutter of life. By 2020, designers will bring a new level of streamlined simplification to their work in an effort to meet the demands for reduced complexity. Mike Milley (BMW Group Designwork) breaks down the principles needed to reduce complexity through the design of design premium experiences.

6:30 PM – Mix & Mingle
7:00 PM – Introduction
7:10 PM – Talk Begins
8:30 PM – Q&A

Ticket Pricing
Early Bird Pre-registration (ends September 7)
$25 Supporter Members and above
$35 Contributor Members
$45 Non-Members

Regular Pre-registration
$30 Supporter Members and above
$40 Contributor Members
$55 Non-Members

At the Door
$60 Members and Non-members
Note: No tickets will be sold at the door if the event sells out.

Requests for cancellation refunds may be granted only up to 24 hours before the event starts.

Parking & Transportation
There are several paid parking lots nearby. Limited street parking is also available but please be sure to reading the parking signs carefully. For public transportation visit for schedules.

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About Mike Milley
Mike Milley is the Director of Creative Consulting at the BMW Group's Designworks studio in Los Angeles. He leads a cross-disciplinary team that’s responsible for bringing the future to life at the intersection of Research, Strategy, and Innovation. Mike oversees programs for The BMW Group, as well as external clients in sectors such as CE, hospitality, aviation, transit, CPG, etc.

Prior to joining Designworks, Mike was the founding Director of Samsung's Global Lifestyle Research Lab, a forward-looking think tank and insight incubator in Silicon Valley. He's also worked on advanced design teams at Nike and Philips. He is a graduate of Columbia University and Parsons School of Design, and thinks that the worst thing about being a futurist is being tired of something that hasn’t even happened yet.

About Design Evolution
Design Evolution engages speakers and audiences from across the professional design spectrum to investigate the future of design. Future, though a broad term, here means the unknown, speculative status of a rapidly evolving profession with multiple possible evolutionary trajectories. Drawing the thoughts, perspective, and insights of individuals from the corporate, academic, and studio worlds, including designers at a variety of points in their individual careers, Design Evolution seeks not answers to but discussion about directions in which the craft and concept of design may grow, contract, or morph in the coming years and decades.


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When & Where
Thu, Sep 15, 2016 6:30 PM - 9:00 PM PDT
Pivotal Labs
1333 2nd Street
Santa Monica, CA 90401