Creative Negotiation

Creative Negotiation will focus on the dual meaning of the term. Negotiating as a creative and negotiating creatively. This session will touch on the art and science of negotiation in the creative industry. Come to hear stories about holding value and space to create for the best outcome on all sides. Bring your own experiences in negotiations with salary, client work, and talent/influencers to hear how we can apply these best practices in real world scenarios.


  • Negotiation Motives — Begin with your motivation in mind.
  • Negotiate on Value — Learn how to give and define a win/win.
  • Want it, Don’t Need — When to walk away.
  • Terms Terms Terms — Set clear expectations.
  • Long tail Negotiation — Manage scope creep.


Love Beach
Love Beach is the Vice President of Creative Strategy at Blavity Inc., a diversified digital media company that builds platforms to inform, entertain and engage the Black millennial and Gen Z audience. Based in Los Angeles, California, Blavity is the host of Afrotech, one of the largest multicultural tech conferences in the United States.
love.beach [@]
@lovelbeach | LinkedIn: Love Beach

Members: $20
Non-Members: $30
Students: $20

This is a virtual event using Zoom. Once you are registered, an email will be sent at 5:00 PM on Friday, April 2, with a link to join the online event.

This event will be recorded and registered ticket holders will be able to gain access to the recorded session at a later date.

Accommodations for captioning and/or sign language interpreter can be provided. Please let us know at time of registration by emailing us at: administration [at] Zoom also offers accessibility features which can be found on their website.

6:00 PM — Welcome
6:15 PM — Presentation & Audience Discussion
7:00 PM — Case Study Walkthroughs
7:50 PM — Q&A

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When & Where
Fri, Apr 2, 2021 6:00 PM - 8:00 PM PDT