Business Matters: The Effect of Branding in Digital Companies

Join us on Tuesday, February 9, for our first Business Matters event of the year. We’ll go deep into conversation with Everett Katigbak to learn about branding the world’s fastest growing companies like Facebook and Pinterest, and how it made an impact on their bottom line.

Moderated by Arturo Perez, CEO of Kluge Interactive, we’ll dig deep into the differences between product and brand design, and what it takes to affect change through these disciplines.

Agenda
7:00 PM – Mix & Mingle
7:30 PM – Presentation
9:00 PM – Q&A

Ticket Pricing
$30 Supporter Members and above
$40 Contributor Members
$55 Non-Members

At the Door
$60 Members and Non-members
Note: No tickets will be sold at the door if the event sells out.

Requests for cancellation refunds may be granted only up to 24 hours before the event starts.

Parking & Transportation
Lot parking nearby and street parking is available. For public transportation visit metro.net for schedules.

Social Media
@AIGALosAngeles
#BusinessMatters
#AIGALosAngeles
@typochondriac

 

About Our Moderator
Arturo Perez is the founder and CEO of Kluge Interactive, an LA digital design agency that is at the forefront of merging design with business strategy to create experiences that engage and excite users. Prior to Kluge, Arturo worked for Growthink, a business consulting boutique. When he isn’t surfing, Arturo hosts Evenings at the Loft, a design speaking series, and is the Design Director for Silicon Beach Fest.

About Everett Katigbak
Everett Katigbak comes from traditional brand design, working for the Getty and the Art Center College of Design. Five years ago he moved to Silicon Valley and began working for product companies such as Facebook and Pinterest. Today he spearheads the brand of Shyp, which aims to disrupt the mail delivery business. Everett executes on the company’s brand based on the impact it can have on its bottom line. It’s not just about what looks good, it’s about business.

About Business Matters
Business Matters is a bi-monthly series exploring the relationship between business and design. Design is about solving problems. Business is about getting results.

It seems logical that these two practices would naturally pair up but often they don’t. In this series we aim to ask questions such as:
How can Design prove Business Results (ROI)?
What is Design Thinking? (demystifying the hype)
How can designers get to have a seat at the executive table?
What kind of business problems can design help to solve?
Can businesses use design thinking to their advantage?

This is not meant to be a theoretical series about processes and concepts. We aim to present concrete examples in the way of case studies and personal stories, what has worked and what hasn’t.

 

Please consider joining AIGA to support our programs and initiatives.

When & Where
Tue, Feb 9, 2016 7:00 PM - 9:30 PM
Herman Miller Studio
3641 Holdrege Avenue, # 100
Los Angeles, CA 90016