Business Matters: Service Design and Business Strategy

How does one balance the needs of front-end Service Design with the business operations that run a company? What is needed to build collaboration needed for both goals to succeed? Moderated by Arturo Perez, for our our fourth Business Matters event of the year, Jod Kaftan (Group Design Director, Fjord), will walk us through the tools used at Fjord Agency and Accenture so the needs of both can be achieved.

7:00 PM – Mix & Mingle
7:30 PM – Keynote Talk
8:00 PM – Moderated Talk
9:00 PM – Q&A

Ticket Pricing
Early Bird Pre-registration (ends August 9)
$25 Supporter Members and above
$35 Contributor Members
$45 Non-Members
Regular Pre-registration
$30 Supporter Members and above
$40 Contributor Members
$55 Non-Members

At the Door
$60 Members and Non-members
Note: No tickets will be sold at the door if the event sells out.

Requests for cancellation refunds may be granted only up to 24 hours before the event starts.

Parking & Transportation
There is a self parking lot behind the Herman Miller building. For public transportation visit for schedules.

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The beautiful Herman Miller Showroom


About Our Moderator
Arturo Perez is the founder and CEO of Kluge Interactive, an LA digital design agency that is at the forefront of merging design with business strategy to create experiences that engage and excite users. Prior to Kluge, Arturo worked for Growthink, a business consulting boutique. When he isn’t surfing, Arturo hosts Evenings at the Loft, a design speaking series, and is the Design Director for Silicon Beach Fest.

About Jod Kaftan
Jod Kaftan has more than 15 years of extensive experience in interactive media at both agencies and start-ups. With a strong conviction that well-designed experiences have the user in mind at their core, Jod has always pushed forward strategically-tuned experiences that strike a balance between aspiration and design realization. Starting his career as Content Strategist and Journalist has given Jod a sound foundation for compelling storytelling and research in the high-velocity landscape of digital media. His extensive agency experience as a UX practitioner and strategist at shops such as Razorfish and Schematic has exposed him to a large spectrum of business models and design problems, from CPG and Entertainment to Non-Profits and Foundations. As an executive, Jod led product experiences for iconmobile and is now leading the service design practice at Fjord's Los Angeles studio as Group Design Director. Jod has taught at General Assembly and UCLA and currently lives in Mar Vista, California with his wife and 5 year-old son.

About Business Matters
Business Matters is a bi-monthly series exploring the relationship between business and design. Design is about solving problems. Business is about getting results.

It seems logical that these two practices would naturally pair up but often they don’t. In this series we aim to ask questions such as:
How can Design prove Business Results (ROI)?
What is Design Thinking? (demystifying the hype)
How can designers get to have a seat at the executive table?
What kind of business problems can design help to solve?
Can businesses use design thinking to their advantage?

This is not meant to be a theoretical series about processes and concepts. We aim to present concrete examples in the way of case studies and personal stories, what has worked and what hasn’t.

Design is about solving problems. Business is about getting results.


Please consider joining AIGA to support our programs and initiatives.

When & Where
Tue, Aug 16, 2016 7:00 PM - 9:30 PM PDT
Herman Miller Showroom
3641 Holdrege Avenue # 100
Los Angeles, CA 90016