The world’s most powerful brands are no longer being developed on a 30th floor highrise on Madison Avenue.
Now, businesses are learning how to practice brand innovation by bringing the rigor of experimentation, measurement and validation to the marketing black box of branding using a unique mix of technology and human insight. Come and learn how to practice brand innovation by bringing the rigor of experimentation, measurement and validation to the marketing black box of branding.
This event is now SOLD OUT! No tickets will be sold at the door.
This fundamental shift in how brand development works is presented in Gardner’s book “The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value.”
Understand how to use Lean Brand Innovation to discover, create & deliver new value, form a culture centered on value using parallel innovation, build and measure passion with your customers and ways to get started practicing brand innovation right now.
7:00pm – Mix & Mingle
7:30pm – Presentation
9:00pm – Q&A
9:30pm – Wrap Up
Early Bird Pre-registration (Ends June 19)
$25 Supporter Members and above
$35 Contributor Members
$30 Supporter Members and above
$40 Contributor Members
At the Door
$60 Members & Non-Members
Note: No tickets will be sold at the door if the event sells out.
About Jeremiah Gardner
Jeremiah Gardner helps organizations reframe the way they approach brand innovation, culture, and leadership. He is the author of the bestselling book, The Lean Brand, the first book to bring the rigor of lean startup principles to the marketing black box of branding. He is a sought after keynote speaker and travels the world debunking the “Myth of the Brand Genius,” teaching brand innovation principles, and helping organizations to discover, create and deliver value.
Parking & Transportation
Nearest parking structures located at 30 E. Union Street (between Raymond and Fair Oaks) and 48 N. Raymond Avenue (between Union Street and Colorado Blvd.). Metered street parking available (free after 8:00 PM). For public transportation visit metro.net for schedules.
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Event artwork courtesy of Clever Creative
Requests for cancellation refunds may be granted only up to 24 hours before the event starts.