Your body of work isn't a portfolio. It's a world with its own distinct language, touchpoints, behaviors, and lore. This session reframes branding as far more than a visual system: it's the ecosystem you build around your point of view. Robyn Young, author of Build Your Brand Universe, breaks down how to move from a siloed presence to an ownable creative universe: one with a magnetic center of gravity that becomes your competitive edge. Participants will leave with a framework for building a brand that doesn't just get seen. It gets remembered.

**Bonus for AIGA LA Members**
The first 25 AIGA LA members to register will receive a complimentary signed copy of Build Your Brand Universe by Robyn Young. Additional copies will also be available for purchase at the event while supplies last.

Bio:
Robyn Young is a brand strategist, speaker, author, and founder of Young & Co., where she helps fiercely independent founders and founder-led teams build layered brand worlds people recognize, trust, and return to. Over the past decade, Robyn has helped launch or relaunch more than 100 brands, from emerging category leaders like NÜTRL and Verishop to established enterprises navigating high-stakes reinvention. She’s the author of Build Your Brand Universe, a #1 Amazon Hot New Release, and a frequent speaker on brand resilience, shaping an ownable identity, and what it takes to build brands designed for long-term relevance.

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