Blueprint: Ethics Game

How do we know when we're going too far in protecting our clients? Are we often too cut-throat in promoting our own interests and not the planet's? When have we crossed the line in trying to stay in business and increase our profits? What about our responsibilities to our fellow designers?

The answers to these questions are certainly up for exploration.

Join AIGA LA and moderator Terry Lee Stone in a live interactive game to explore ethics and design. We'll consider professional behavior in daily business interactions, professional practices in relationship to society, and professional values as a broader framework of moral principles and obligations in life.

The ETHICS GAME is full of ethically murky scenarios that will have you thinking through what you would do in a variety of tough situations. Based on the AIGA Design Business + Ethics standards and codes of fair practice, you'll work in teams to navigate through these ethical challenges, and participate in the group discussion that follows. Space is limited, so reserve your spot now!

$15 for AIGA Members
$45 for non-members

6:30pm – 7:00pm: Pre-Event Networking
7:00pm – 8:00pm : Small Group Activity
8:00pm – 9:00pm: Large Group Discussion

Metered and non-metered parking on streets surrounding 6100 Wilshire Blvd. Parking is available across the street at the Petersen Automotive Museum. It is FREE for the first 30 minutes and 2.00 for each additional 30 minutes.

About the Moderator


Terry Lee Stone

Terry Lee Stone, is a writer, design management consultant, and creative strategist. She teaches the business of design at Art Center College of Design and at and has taught Professional Practice at CalArts and Otis College of Art. Stone is the author of several books, including the Managing The Design Process series, and also writes for HOW, Communication Arts, and Felt & Wire. She has presented lectures to numerous creative organizations, including AIGA, the Art Directors Club of New York and the HOW Design Live Conference.


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Jason Adam
Principal Designer, Hexanine and AIGA Los Angeles Vice President

Jason Adam is an artist, designer, brand strategist, and writer whose commitment to excellent design and imaginative aesthetics is rivaled only by his think-outside-the-rhombus outlook. In 2009, he co-founded Hexanine, a brand/identity firm providing great brands with beautiful and effective design solutions, through a marriage of intuition and strategic process. Adam is currently serving on the AIGA Los Angeles Board of Directors.


Heather Parlato
Parlato Design Studio

Heather Parlato runs Parlato Design Studio, helping robust small & mid-size businesses get their brand on message and communicate effectively through tailored marketing campaigns. Prior to starting her business, Heather spent time as a senior designer at EarthLink, a designer at BLT and an art director at NATPE. She started her career in an invaluable hands-on pre-press position, learning the technical spectrum of graphic design.


Patrick Frederickson
Associate Design Director, The Gene Autry Museum

With 12+ years experience on in-house design teams, Patrick is immersed in the development of creative processes and strategies that lead to sustainable client solutions. Currently directing exhibition design at the Autry National Center, he oversees the development and design of furniture, environmental graphics, print materials, visitor experiences, and digital environments for the museum's exhibitions and public spaces.

Discussion Leaders:

Travis Brainerd
Freelance Animator

Eric Martinez
Founder/Designer, Ambidextrous Studio

Al-Insan Lashley
Interactive Designer

Amy Wilson
Graphic Designer and AIGA Los Angeles PR Chair

Dan Hanasano
Designer, Looking

Clay Cooper
Designer and Front End Developer, Looking

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AIGA Los Angeles: Blueprint
Blueprint is an ongoing series of events that focus on the business aspect of design. Aimed at business owners, freelancers, and students, Blueprint features presentations, panel discussions and workshops all designed to decode the mysteries behind cultivating a successful design business.


When & Where
Tue, Nov 30, -0001