In the food-focused month of November, AIGA LA presents a workshop led by Chelsea Hurd, a professional graphic designer and art aficionado, as she teaches us her method for visually capturing the flavors of food.
Chelsea will guide an intimate group of design learners through a workshop centered around design decision making for a client-based pursuit effort, including content development, color selection, and composition. She will share her process from start to finish as it includes contour drawing, color blocking, palette development and why she leveraged local produce as her graphics subject.
Each attendee will be asked to bring their creative digital tools, be it a laptop, Wacom tablet, Apple iPad, or otherwise - in addition to a picture of a food item (or few to select from) that reminds them of the upcoming holiday season.
With the introduction of AI, there are all sorts of shortcuts and tools available to produce "AI Artwork" with the click of a button - but the one thing each AI product lacks is the human touch and element of artistic expression that comes through hand drawing, which this session will explore.
ABOUT OUR SPEAKER
Chelsea Hurd is a digital designer, visual communicator, and serial hobbyist. Chelsea is a professional graphic designer seated on the Marketing Team at Gensler Los Angeles, where she creates graphics, campaigns, and experiences for unique brands with a positive mission.
Chelsea is a maker, designing all things from logos to ceramic bowls to hand-knit sweaters to Instagram graphics and websites. Regardless of the medium, she is passionate about any project that allows her to make something that will have an impact, especially when it involves art, education, and function.
She holds a Bachelors of Fine Arts Degree in Studio Art and Master’s Degree from Syracuse University’s Multimedia, Photography and Design program in the S.I. Newhouse School of Public Communications.
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REGISTRATION
Early Bird Tickets: $25.50
(Early Bird prices end on Nov. 2, 2023)Students: $15.50
AIGA Members: $20.50
Non-members: $30.50
LOCATION
USC Roski
(Located inside the At Mateo Shopping Center)1262 Palmetto Street
Los Angeles, CA 90013
PARKING & TRANSPORTATION
Street parking and nearby parking structure available. The parking structure is $10 after 6PM. Public transit and ride sharing are also encouraged. For public transportation, visit
metro.net for schedules.
SOCIAL MEDIA
Facebook: @AIGALosAngelesInstagram: @AIGALosAngelesLinkedIn: AIGA Los AngelesTwitter: @AIGALosAngelesTikTok: @AIGALosAngeles#aigalosangeles #aigala #lacreativecommunity #ladesigncommunity #illustration #design #nonprofit
HEALTH & SAFETY
Health is our top priority. For the wellbeing of our participants and volunteers, we will provide masks for those who wish to wear one during the event duration.
TERMS OF PARTICIPATION AGREEMENT
By registering and attending/participating at this event, you grant AIGA Los Angeles permission to capture photo/audio/video of the event and the right to use any image, photograph, voice, or likeness, without limitation, in its promotional materials and publicity efforts without compensation. All media from this event will become the property of AIGA Los Angeles. Media may be displayed, distributed, or used by AIGA Los Angeles for any purpose.
AIGA Los Angeles is a 501(c)(3) charitable organization that welcomes donations to support its initiatives, operations, programs and scholarships. You can make a donation through your ticket purchase on Eventbrite or by donating directly on our Donorbox page here. All contributions are tax deductible.In the food-focused month of November, AIGA LA presents a workshop led by Chelsea Hurd, a professional graphic designer and art aficionado, as she teaches us her method for visually capturing the flavors of food.
Chelsea will guide an intimate group of design learners through a workshop centered around design decision making for a client-based pursuit effort, including content development, color selection, and composition. She will share her process from start to finish as it includes contour drawing, color blocking, palette development and why she leveraged local produce as her graphics subject.
Each attendee will be asked to bring their creative digital tools, be it a laptop, Wacom tablet, Apple iPad, or otherwise - in addition to a picture of a food item (or few to select from) that reminds them of the upcoming holiday season.
With the introduction of AI, there are all sorts of shortcuts and tools available to produce "AI Artwork" with the click of a button - but the one thing each AI product lacks is the human touch and element of artistic expression that comes through hand drawing, which this session will explore.
ABOUT OUR SPEAKER
Chelsea Hurd is a digital designer, visual communicator, and serial hobbyist. Chelsea is a professional graphic designer seated on the Marketing Team at Gensler Los Angeles, where she creates graphics, campaigns, and experiences for unique brands with a positive mission.
Chelsea is a maker, designing all things from logos to ceramic bowls to hand-knit sweaters to Instagram graphics and websites. Regardless of the medium, she is passionate about any project that allows her to make something that will have an impact, especially when it involves art, education, and function.
She holds a Bachelors of Fine Arts Degree in Studio Art and Master’s Degree from Syracuse University’s Multimedia, Photography and Design program in the S.I. Newhouse School of Public Communications.
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LOCATION
Location information coming soon.
—
REGISTRATION
Early Bird Tickets: $25.50 (Early Bird prices end on Nov. 2, 2023)
Students: $15.50
AIGA Members: $20.50
Non-members: $30.50
SOCIAL MEDIA
Facebook: @AIGALosAngelesInstagram: @AIGALosAngelesLinkedIn: AIGA Los AngelesTwitter: @AIGALosAngelesTikTok: @AIGALosAngeles#aigalosangeles #aigala #lacreativecommunity #ladesigncommunity #illustration #design #nonprofit
HEALTH & SAFETY
Health is our top priority. For the wellbeing of our participants and volunteers, we will provide masks for those who wish to wear one during the event duration.
TERMS OF PARTICIPATION AGREEMENT
By registering and attending/participating at this event, you grant AIGA Los Angeles permission to capture photo/audio/video of the event and the right to use any image, photograph, voice, or likeness, without limitation, in its promotional materials and publicity efforts without compensation. All media from this event will become the property of AIGA Los Angeles. Media may be displayed, distributed, or used by AIGA Los Angeles for any purpose.
AIGA Los Angeles is a 501(c)(3) charitable organization that welcomes donations to support its initiatives, operations, programs and scholarships. You can make a donation through your ticket purchase on Eventbrite or by donating directly on our
Donorbox page here. All contributions are tax deductible.
