UX and Diversity, Equity & Inclusion 101: DEI Basics


UX and Diversity, Equity & Inclusion 101: DEI Basics

Friday, April 2, 2021 | 11AM – 1PM PDT
Online Event | Tickets: Free


UXPALA DEI Series #1:
Diversity, Equity & Inclusion 101: DEI Basics

Widespread protests have filled the streets in every U.S. state and around the world almost daily since George Floyd’s murder at the hands of Minneapolis police late in May, 2020. As the Black Lives Matter movement reminds us — and as the murders of Floyd, Rayshard Brooks, Breonna Taylor, and too many others have made painfully obvious — Black people and people of diversity often experience a harsher standard of treatment, judgement and opportunities than White people do.

The sheer number and variety of people now speaking out against discrimination suggest that the push toward greater accountability and equality is reaching every corner of our lives – including our UX and product development teams.

UXPALA is excited about cultural focus DEI issues, growth and development — but we can’t stop there.

Over the next 24 months UXPALA will be producing a series of DEI events focusing on:

  • The importance of growing and nurturing teams of diversity
  • How to create a workflow and mind set to design with diversity first
  • How to be an advocate, nurture and create your own teams of diversity
  • What inclusion means to our work, products and the future world we are designing

Who should attend:

  • Anyone working in UX, UI, Product Design, IXd, Motion, Visual Design
  • Product/project managers
  • Directors, VP’s C-Level
  • Open and relevant to anyone interested in diversity, inclusion, equity and forward thinking future design



Ender Ricart, PhD (they, them, their)
Senior UX Researcher, Google
Anthropologist and User Experience Researcher. I specialize in conducting UX research for emerging technologies and conversational AI. I translate research insights into concept ideation and actionable solutions for product teams.

Darren Hood, MSUXD, MSIM, UXC
Senior Learning Experience (LX) Designer & Adjunct Professor, Michigan State University
I possess over 2 decades of experience design operation, streamlining processes, and improving UX maturity levels for several organizations, including the Fortune 50, through usability, UX research, information architecture, interaction design, and interface design principles. I also take great pleasure in mentoring and engaging in educational efforts. I currently serve as an adjunct professor for Kent State University’s UX Design Master’s program and Lawrence Technological University. I’m also the host for The World of UX podcast on CX of M radio via Michigan State University.

Bachul Koul (They/Them/Theirs)
Associate Partner at Kearney, Board Member at LYRIC
My passion is working with leaders to ensure that their organizations are fit and agile enough to not only respond to change, but to welcome it and leverage the insights and adaptations for long-term success. Much like you should not only take the resting pulse of a human patient in crisis, organizations should know their baselines and barometers for change at all times to maximize organizational effectiveness. I am a passionate advocate for social justice, diversity, equity, and inclusion and through a combination of personal lived experience and study, I hope to help leaders take a holistic, internal/external DEI lens to their organization so they can meaningfully eradicate systemic bias and create a true sense of belonging for employees, customers, partners, suppliers, et. al.

Josh LaMar (He/Him)
CEO & Co-Founder at Authentique UX
Josh LaMar is the CEO of Authentique UX, a strategic thought partner that helps tech companies fast track their product strategy to save millions by building the right product for the right people domestically and internationally. Authentique UX is committed to promoting cross-cultural understanding and deepening human connections through ethical product design. We are gay and Latino owned and a proud member of the National Gay & Lesbian Chamber of Commerce (NGLCC). Prior to founding Authentique UX, Josh was a Principal Design Research Manager at Microsoft, where he worked for 12 years in tablet applications, content consumption, productivity, communication, and time management research. Josh is a lover of travel, learning languages, and celebrating the cultures of the world through food and wine.
Read more about Josh’s experience Being Gay in Tech.


Matheo Cadena (He/Him)
UX Designer, VP AIGA Los Angeles, UXPALA LGBTQ Associate
Matheo is a UX Designer with a natural curiosity for psychology, design, and technology led him to the journey of UX; enhancing the world one experience at a time. Skilled in product design, UI design, and experience with HTML5, CSS3, Saas, Bootstrap, JavaScript, React, WordPress, and PHP.


  • 1, 1-Year License to Adobe CC!! ($828.00 value)!
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Wireframe, design, prototype, present, and share amazing experiences for web, mobile, voice, and more — all in one app. XD is made for designers, creative teams, and organizations that need to design at scale. It’s everything you need to work more efficiently, collaborate effortlessly, and create and manage your design system.


Airtable was founded on the belief that software shouldn’t dictate how you work—you should dictate how it works. Our mission is to democratize software creation by enabling anyone to build the tools that meet their needs. Creators and creatives around the world use Airtable to do everything from cattle tracking to filmmaking, and they have great things to say. Airtable.com @Airtable Airtable is hiring for various positions.


How do I access this event space?
This event is on Zoom conference. After you RSVP you will receive a ticket confirmation which will contain a link to pre-register on Zoom for this event. Please email contact@uxpala.org with any questions.

How can I contact the organizer with any questions?
Contact us at contact@uxpala.org with any questions!

Do I have to have pre-purchase my ticket or can I just show up on the event day?
Tickets are required for this event as well as pre-registration on Zoom.

Do I have to bring my printed ticket to the event?
No. This is an online event. Pre-Register on Zoom Conference (find the link in your RSVP confirmation from Eventbrite)

What is the refund policy for this event?
You may request a refund of your full ticket price 24 hours prior to the start of this event. For inquiries, email contact@uxpala.org

Is there a code of conduct?
Yes. Please take a moment to read through UXPALA’s CODE OF CONDUCT FOR GUESTS, VOLUNTEERS, LEADERSHIP AND OFFICERS. By purchasing a ticket for this event, you AGREE to adhere to the UXPALA’s Code of Conduct which you can find at the link as well as our CONFIDENTIAL REPORTING FORM. We strive to respond immediately to all reports of Code of Conduct violations to keep everyone safe.

Do I have to be 21 or over to attend this event?
You do not have to be 21 years old, but we ask you be at least 18 years old to attend this event. By registering for this event, you are agreeing to UXPALA’s Community Terms of Use.


When & Where
Fri, Apr 2, 2021 11:00 AM - 1:00 PM