Exclusive presentation and book signing with renowned designer Kit Hinrichs. Featuring “Narrative Design: A 50 Year Perspective.” Hosted by ArtCenter Graphic Design on Thursday, January 25, 2024.

Narrative Design: A Fifty Year Perspective is a collection of work by obsessive graphic designer Kit Hinrichs from over fifty years in the profession including nearly a quarter century as a Pentagram partner. For Hinrichs, design is the business of storytelling. It is not just about communicating the value of a product, service or a corporate ethos, it is also about contributing to a greater, cultural narrative.

Kit Hinrichs studied at and is serving on the Board of Trustees at ArtCenter College of Design in Los Angeles, California. He served as principal in several design offices in New York and San Francisco before spending 23 years (1986 – 2009) as a partner of Pentagram, the international consultancy. In 2009 Hinrichs opened an independent design firm in San Francisco called Studio Hinrichs. Kit’s design experience incorporates a wide range of projects, including identity design, corporate communications, promotion, packaging, editorial and exhibition design.

This is a non-AIGA LA community event.