Behind the Scenes: Designing the New and

A Conversation with Michal Pasternak, Chief Experience Officer at Huge

How do you create a singular digital platform that can connect with a large, diverse audience on widely varying issues in a city of 8 million people? How do you deliver an enriching but entertaining experience for a platform dedicated to sharing ideas in more than 100 languages? The solution is to focus on the user and understand their needs in context when seeking help or exploring and discovering content. Huge recently redesigned and, two unique projects with broad, diverse user groups.

Join Chief Experience Officer at Huge, Michal Pasternak, for a sneak peek at the design process, strategy, and challenges behind creating the new and, followed by Q&A. Refreshments will be provided.

Tuesday, March 25
7:00 – 9:00 pm

General Assembly
1520 2nd Street
Santa Monica, CA 90401

Register here.

About the Speaker
Michal Pasternak is Chief Experience Officer at Huge, where she oversees one of the world’s most talented UX teams. Having joined Huge in 2004 as one of the agency’s first interaction designers, she has driven the creation of user-friendly experiences on many of Huge’s largest ecommerce and media engagements, including American Express, and TED. Now a partner, she has been instrumental in growing the company’s user experience and strategy practices. Prior to Huge, Michal worked at IDEO and Applied Materials, where she designed user-centered products for the physical world. She has been named one of Advertising Age‘s 2014 “40 Under 40.” Michal earned an MS and BS in Mechanical Engineering from Stanford University—and she has studied, taught and performed improv for more than 15 years.

By AIGA Los Angeles
Published March 18, 2014
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