SEGD’s Be | Branded Environments Workshop returns
Thursday, August 20
Woodbury University, Burbank, CA
Be is SEGD’s premier event focusing on the nexus and state of brand, identity, and place showcasing the power of branded environments and experiences and how they are activating and transforming the places we live, play, work, and rest in.
Chapter social mixer after the event on Thursday, 8/20, and optional tour of downtown LA on Friday 8/21.
The SEGD Los Angeles Chapter will be hosting a mixer Thursday evening that all attendees are invited to join.
See a detailed agenda here
For more information and registration, click here
Add on the Be DTLA tour to your Be registration for only $50.00. Call SEGD to register today or email jennette@segd.org
SEGD Be DTLA Tour: Brand, Identity, and Place
Friday, August 21 9:30am-2pm
Be DTLA will take attendees on a curated tour of Downtown Los Angeles newest and most noteworthy placemaking and branded experiences. We will have an opportunity to also tour some of the local offices of our speakers and hear about how the experience of Downtown LA is transforming, and how brand, placemaking, and identity are all a vital part of that!
Transportation to tour on your own
We recommend parking at Pershing Square and take Red/Purple Metro or Uber/Lyft to Union Station
Featuring…
- Union Station
- Grand Park
- LA Starchitecture
- Callison RTKL Tour
- Grand Central Market
- Gensler Tour
- Midcentury DTLA
- Old Downtown and Ace Hotel
