BE THE BRAND. The Power of Branded Environments

SEGD’s Be | Branded Environments Workshop returns

Thursday, August 20

Woodbury University, Burbank, CA

Be is SEGD’s premier event focusing on the nexus and state of brand, identity, and place showcasing the power of branded environments and experiences and how they are activating and transforming the places we live, play, work, and rest in.

Chapter social mixer after the event on Thursday, 8/20, and optional tour of downtown LA on Friday 8/21. 

The SEGD Los Angeles Chapter will be hosting a mixer Thursday evening that all attendees are invited to join.


See a detailed agenda here

For more information and registration, click here

Add on the Be DTLA tour to your Be registration for only $50.00. Call SEGD to register today or email

SEGD Be DTLA Tour: Brand, Identity, and Place
Friday, August 21 9:30am-2pm

Be DTLA will take attendees on a curated tour of Downtown Los Angeles newest and most noteworthy placemaking and branded experiences. We will have an opportunity to also tour some of the local offices of our speakers and hear about how the experience of Downtown LA is transforming, and how brand, placemaking, and identity are all a vital part of that!

Transportation to tour on your own
We recommend parking at Pershing Square and take Red/Purple Metro or Uber/Lyft to Union Station


  • Union Station
  • Grand Park
  • LA Starchitecture
  • Callison RTKL Tour
  • Grand Central Market
  • Gensler Tour
  • Midcentury DTLA
  • Old Downtown and Ace Hotel
By AIGA Los Angeles
Published August 11, 2015
AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.