A+D Museum Celebrates Opening of Armin Hofmann Farbe/Color Exhibit – Nov. 14, 2013

On November 14, the A + D Museum will be celebrating the opening of Armin Hofmann Farbe/Color, an exhibit that will run until January 19, 2014  and will feature one of Hofmann’s portfolios as well as 16 case studies of the prints as a part of Farbe/Color.

A discussion and presentation by the Swiss designer, Steff Geissbühler, former student of Hofmann’s will elaborate on how this education applies to commissioned work and personally in his portfolio of design for Fortune 500 companies while working in New York City.

Purchase your tickets for the opening reception today!

Armin Hofmann’s activities as an educator invariably provided inspiration for his own work. Rather than a doctrinaire approach, Hofmann’s teaching style centered on the students’ engagement with their own experiences and abilities, so enabling them to hone their individual perception of design issues.

During his many years as a teacher at various institutions across the world, including the Basel School of Design in Switzerland and the Yale University School of Art, Hofmann accumulated a treasure-trove of experiences and findings on the subject of color. Following his retirement, he produced 20 silkscreen portfolios, each containing 12 compositions. One of these portfolios and 16 studies for the prints will constitute the major portion of Farbe/Color.

The legendary Swiss graphic designer and educator has described his silkscreens as an account of his pedagogical activities. As an educator for 44 years, Hofmann has had immeasurable influence on generations of designers and shaped the world’s perception and understanding of color and design.

By AIGA Los Angeles
Published November 5, 2013
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