HAUS work: Surf Air

Surf Air approached Los Angeles agency HAUS to craft a new brand identity around their revolutionary service– an aggressively priced subscription airline with an all-you-can-fly philosophy. Their convenient, pre-approved boarding process removes the oft-hated airport check-in, allowing subscribers to arrive just 20 min before departure. HAUS’ task was to take what customers loved about Surf Air’s unique service and encapsulate it in a new logo, brand language, website, booking tool and livery.

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By Rachel Elnar
Published November 4, 2015
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