There can always be a first time. This is one of many lessons AIGA Medalist Steve Frykholm learned during a nearly five decade in-house design career at Herman Miller. Join us as he expands on this lesson, sharing corporate stories and insight into his award-winning design process.
About Steve Frykholm
In 1970, Steve was hired as the first in-house graphic designer at Herman Miller, where he worked continuously before retiring in 2015. He’s recognized as an American design icon in the 50th Anniversary issue of Communication Arts, and many of his posters are housed in the permanent collection’s of the Museum of Modern Art, SFMOMA, and Cooper Hewitt. Steve was awarded the coveted AIGA Medal in 2010.
Monday, October 17, 2016 - Wednesday, October 19, 2016 / Las Vegas
Join us in Las Vegas next Fall for the 2016 AIGA Design Conference. With more than 90 speakers and thousands of attendees, it's sure to be an unforgettable experience you won't want to miss!
Sunday, January 1, 2017 / Los Angeles
This event has been postponed until further notice.
Let’s face it, most people hate to sell. Our third session will demonstrate In With The New, a proven approach to sales, which when used methodically will consistently increase new business. We’ll explore the process of focused selling, as well “Top of Mind Positioning,” based on Errol’s research on this subject over the past 40 years.