Join AIGA LA and get an insider’s look into the thrilling agency world at RPA in Santa Monica. Lots of creative minds all under one roof gives RPA the edge as a one-stop shop for clients and a collaborative hub. Three ads in the Super Bowl this year speaks for itself! The vast array of consultative services offered and track record of success illuminate their mantra — “unlevel the playing field.”
Crafting a unique coffee experience isn’t solely about brewing a perfect cup of java; it’s about designing consumer appeal and developing brand relationship with a methodology, menu program, customer service, product architecture, store design, merchandising, packaging and more.
Our city is exploding with third-wave coffee roasters, baristas and cafés. Artisan purveyors are shaping an experience that’s gaining share in the $30 billion/year U.S. coffee market and cultivating a culture of coffee obsession.
Join moderator Julie Wolfson and our panel of coffee crusaders to discuss the opportunities and challenges of designing a high quality coffee experience in Los Angeles.
Developed by Yale School of Management and AIGA, this program offers creative leaders a better understanding of business and design. For more information, visit: aiga.org/business-perspectives.