AIGA is starting a cross-chapter dialogue on race, justice, and design. Designers have the capacity to enhance understanding and empathy, help communicate and troubleshoot problems in a human-centered way, and can be adaptive in prototyping solutions to today's challenges. These are powerful ideas that we’d love to unpack more as a community.
AIGA chapters, members, and designers at large are invited to tune in from anywhere for the approximately two-hour conversation live for an expert panel discussion, Q&A, and national dialogue on the potential for AIGA and designers to make an impact on these defining issues. The livestream will offer live-captioning.
Imagine your creative business being transformed by someone who has represented dozens of LA's most important designers and design firms; someone who has taught business management to over 6,500 students at Art Center College of Design and other design schools across the world.
Imagine the impact such knowledge will have on how you operate and who you attract as clients.
Getting Down to Business is a three-part workshop led by legendary design business instructor Errol Gerson and created specifically for creative entrepreneurs who want to strengthen and grow their design businesses. Whether you're an indepedant designer, a freelancer, or a small business-owner, Errol will demonstrate how to accelerate your business with financial and development tools you can use to plan for growth and sell for success.
In this initial session entitled Financial Wellness, Errol will examine and explain the role and importance of financial statements and the accounting process. Three critical requirements of a sound financial management system will be covered—score keeping, attention directing, and problem solving. We will explore the relationship between growing a business by objectives and financial statements (P & L, balance sheet and cash flow) for managerial decision-making.
What growth strategies are available for design businesses? What is the best strategy for your business? In this second session of the series, you will explore several key strategy models, looking at case studies that illustrate how to make competition irrelevant. Strategies for execution will be discussed and attendees will have opportunities to pose questions pertaining to their specific businesses.
Let’s face it, most people hate to sell. Our third session will demonstrate In With The New, a proven approach to sales, which when used methodically will consistently increase new business. We’ll explore the process of focused selling, as well “Top of Mind Positioning,” based on Errol’s research on this subject over the past 40 years.