Los Angeles is driven by stories. Having worked in the entertainment industry gives Yo a unique approach to branding. It's the insight to brand personality, the balance of strategy and storytelling, which sets her studio apart from traditional branding and ad agencies.
Yo Santosa of Ferroconcrete will discuss the challenges and triumphs from the beginnings of setting up her design studio to building out her own successful retail brands.
This year, local LA design firms and agencies open their doors to host students in their own offices around the city. Students will receive thoughtful, constructive, one-on-one evaluation of their work by an array of design professionals working in different mediums from around the Los Angeles area. Professionals will offer candid advice about student portfolios based on professional experience. And it's a great way for students to network and acquaint themselves with “who’s who” in our design community.
Estimating and pricing a project is as much an art as it is a science. All designers struggle with pricing, from those just starting out to seasoned veterans. We'll talk to designers in various fields and different walks of life to learn more about this mysterious art. How does one begin? What are the distinctive types and levels of projects? How does cut-rate pricing affect the industry as a whole?
Join us to discuss the importance of pricing correctly and how to determine a structure that makes sense for you.
The annual leadership retreat gathers 250 board members from chapters across the country to share successes, brainstorm solutions and discuss the future of the organization nationally and locally.