Los Angeles is driven by stories. Having worked in the entertainment industry gives Yo a unique approach to branding. It's the insight to brand personality, the balance of strategy and storytelling, which sets her studio apart from traditional branding and ad agencies.
Yo Santosa of Ferroconcrete will discuss the challenges and triumphs from the beginnings of setting up her design studio to building out her own successful retail brands.
The annual leadership retreat gathers 250 board members from chapters across the country to share successes, brainstorm solutions and discuss the future of the organization nationally and locally.