Advisory Board members provide counsel for the Executive Committee, support the Board of Directors, and may even lead special initiatives themselves.
Lawrence founded the independent graphic design studio LADdesign in 2001, where he has created identity systems for clients such as The Clinton Foundation, The Beach Boys, Oliver Peoples Eyewear, and more.
Nelly Ben Hayoun
Dubbed the “Willy Wonka of Design and Science,” Nelly Ben Hayoun is an author, director, designer, critical explorer, and a fearless and passionate provocateur. A creator of extreme experiences, director of feature length movies, and collaborator with Grammy winning musicians, Nelly speaks worldwide about the value of experiential design practices in the context of outreach, community, and education.
Simrit Brar currently heads the design practice at the integrated agency Phenomenon. For the past few years she has helped shape the voice of several global brands while leading both the graphic design and UI teams for clients like Pepsi, P&G, Flywheel, Wilson, Warner Brothers, Neustar and Wonder. From a background that includes designing Bollywood movie posters to teaching at the Parsons New School of Design, Simrit brings a fresh, thoughtful and unique approach to visual design in everything she does. She was picked to be on AdWeek’s Creative 100 list for 2017.
Chris Chandler is a UX Designer with 15+ years of experience in the LA creative community. He’s led digital teams at Disney and Fandango, and currently works at Philosophie. He also teaches UX design at Santa Monica College and is the cofounder of LA-UX, the nation’s largest UX design meetup.
Andrew Byrom is a British-born designer and educator based in Los Angeles. His clients include The New York Times Magazine, Sagmeister Inc., Penguin Books, and The Architecture + Design Museum. His interdisciplinary work has been recognized by the AIGA and the Type Directors Club. It has been featured in many design-related publications and has been exhibited in venues across the United States, Europe, and Asia. In 2012 he was elected as a member of the prestigious Alliance Graphique Internationale.
Sheharazad has 14 years of combined in-house design management and creative agency experience focusing on brands in the academic, healthcare, and non-profit sectors. In her current role as University Art Director, Sheharazad oversees design and brand strategy for USC.
Sarah Foelske has lived and worked in New York and Toronto before moving to Los Angeles. Sarah is currently a freelance creative who has worked for and with Wieden + Kennedy, B Reel, Mullenlowe, Laird + Partners, M•A•C Cosmetics, Deutsch, Morgans Hotel Group, Sid Lee and Bruce Mau Design.
Karin Fong is an Emmy-award winning director and designer. Among her best-known works are the iconic opening titles of Boardwalk Empire, South Park, and Black Sails, as well as the main titles of numerous feature films. She has also helmed spots for major brands, including Target, Lexus, Sony PlayStation and Herman Miller. Her role as a founding member and partner of Imaginary Forces prompted Fast Company to name her one of the 100 Most Creative People in Business.
A past AIGA LA Chapter President, Josh is the President and Creative Director of FreeAssociates, creating complete marketing systems—from the research, goal-setting, and planning stages through the design and development of highly effective brand-building tools.
April Greiman is a thinker, designer, and artist whose transmedia projects, which address all areas and scales of design from communications to textiles and from architecture to new media, together with her innovative use of advanced digital technology, have made her a leader in the design world. Greiman’s work has been recognized with numerous awards including an AIGA Medal and the prestigious Chrysler Award for Innovation and is in the permanent collections of The Museum of Modern Art; Cooper-Hewitt, National Design Museum; Pompidou Center and Library of Congress.
A past AIGA SF Chapter President, Amy is a designer and strategist working at the intersection of business, design and sustainability.
As Executive Creative Director, Kalle oversees all creative work for R/GA Los Angeles. A Swedish native, Kalle has over 18 years of international experience building brands and crafting campaigns across agency, production, and client-side roles. His work has consistently been recognized with the highest accolades from the top international award shows, something he attributes to being surrounded by amazing colleagues and bold clients.
Kevin Kelley is co-founding principal of Shook Kelley, a 25-year-old strategy and design firm with offices in Charlotte, NC and Los Angeles, CA. Kevin and his team of diversified specialists create places and experiences that have The Power to Convene®. Although Kevin is a licensed architect, he has ink in his blood, as both his father and grandfather were newspaper and magazine publishers. Kevin has always had a passion for all things graphic and believes that most problems in life can be solved through better visual communication
Keith Knueven is founder and creative director at his Los Angeles based design studio, Keith & Co. Keith and his Co. create smart, designed solutions for brands in print, web, motion, and the built environment.
Haven Lin-Kirk is an artist and designer researching and producing art and design work that explores design as a cultural language. She is currently the Vice Dean of Design at the University of Southern California’s Gayle Garner Roski School of Art and Design and a Professor of Practice of Design. Her design background began in the mid ‘80s and includes working in diverse industries such as publishing, tech and advertising fields.
Matthew is a neo-philanthropist and the founder of verynice, a global design and innovation consultancy that dedicates over 50% of its efforts toward free services for non-profit organizations.
David is a Sales Representative at Typecraft. He was named an AIGA LA Fellow in 2012. Previously, David served AIGA LA as Treasurer, Education Director, and Development Director.
Pash is a designer / author / educator with 27.66 years of experience in the field of design. He is a President Emeritus of AIGA Los Angeles and has taught in UCLA Extension’s Design Communication Arts program since 2001. He is currently Vice President of Brand & Design at ABC.
Arturo Perez is Founder and CEO of Kluge Interactive, a digital design agency based out of Marina del Rey. Some of Kluge’s longtime partners include Deloitte, Telesign, AdColony, and the City of Los Angeles. Arturo is also the founder of Evenings at the Loft, a leading creative talk series in Los Angeles.
Tommy Pesavento is an Addy-award-winning consultant whose clients have included tech startups, Fortune 500 companies, and Grammy-award-winning musicians. He serves as in-house brand strategy advisor for several education companies up and down the California coast.
Louise Sandhaus is a graphic designer and graphic design educator. She was previously Director of the Graphic Design Program at California Institute of the Arts (CalArts) where she is current faculty. Louise is an AIGA Los Angeles Fellow and former national board member, as well as former chairperson of AIGA Design Educators Community (DEC).
As our co-founder and brand tactician, John is a true renaissance man who utilizes his many talents to maintain our team’s focus in visual design and creative direction, keeping our ideas flowing and our work fresh. In addition to this, John also spearheads our sales, business development, and culture creation, enthusiastically shepherding Herman-Scheer to new heights of success on a daily basis.
As General Manager at Chase Design Group, John is responsible for business development, marketing and strategy for the LA, NY and UK offices. John has held positions in Account Management and Business Development at Wallace Church, Dragon Rouge and CBX, and has developed branding programs for Nestlé, Disney, and Pepsi, to name a few.
An accomplished Exhibit Designer, Davina’s work can be seen at The Natural History Museum of L.A. County, The La Brea Tar Pits and Museum, the Getty Center and Getty Villa. With expertise in both 2D and 3D design; she works in interdisciplinary teams, often providing insight as to how the two fields best integrate within an environment, product or campaign.
Senior Advisory Board Members
The Senior Advisory Board is unique to our chapter. Serving ongoing, open-ended terms, they provide chapter leadership with invaluable organizational memory and experience, having been involved in the organization since its inception.
John is the founder of Looking, an interdisciplinary design studio involved in 2D, 3D, and new media design. He became an AIGA LA Fellow in 2005, and his work has been featured in Graphis, TDC, and the Communication Arts Typography Annual.
Nan is the Manager of Customer Sustainability at Veritiv. As President of the Art Director’s Club of Los Angeles, Nan was instrumental in the merger of ADLA and AIGA LA. She was named an AIGA Fellow in 2003, in honor of her many years of service.
Errol Gerson has taught Entrepreneurship at Art Center for the past 45 years. He received a BS and an MBA from USC in 1971. He spent eight years at a public accounting firm and then founded a CPA firm which he sold in 1992.
Toni was the first woman elected President of The Art Directors Club of Los Angeles. An AIGA LA Fellow and winner of several awards in major design competitions across the nation, her work is in the Permanent Collection of the Library of Congress.