Advisory Board members provide counsel for the Executive Committee, support the Board of Directors, and may even lead special initiatives themselves.
LA native, Erika Abrams is a VFX Executive Producer at Deluxe Media Services. She is known as a culture creator and servant leader, specific to creative environments. During the available segments of her schedule she is fully dedicated to finding the best taco in LA.
Flavia is a seasoned creative industry staffing leader who founded her own company this summer. She has hired creatives for clients such as Nike, USC, The Honest Company. Flavia is also a Chapter veteran, having co-chaired the 2017 AIGA LA Awards and led the 2018 Nominations Committee.
Lawrence founded the independent graphic design studio LADdesign in 2001, where he has created identity systems for clients such as The Clinton Foundation, The Beach Boys, Oliver Peoples Eyewear, and more.
Simrit Brar currently heads the design practice at the integrated agency Phenomenon. For the past few years she has helped shape the voice of several global brands while leading both the graphic design and UI teams for clients like Pepsi, P&G, Flywheel, Wilson, Warner Brothers, Neustar and Wonder. From a background that includes designing Bollywood movie posters to teaching at the Parsons New School of Design, Simrit brings a fresh, thoughtful and unique approach to visual design in everything she does. She was picked to be on AdWeek’s Creative 100 list for 2017.
Sheharazad Fleming has over 15 years of combined experience in leading agency and in-house creative teams. Her primary areas of focus are in the academic, social, healthcare and non-profit sectors. Her core competencies include branding, design management and strategic marketing. In her current role as Creative Director, Sheharazad oversees design and brand strategy for the University of Southern California where she led the first major rebranding of the university in over two decades.
Karin Fong is an Emmy-award winning director and designer. Among her best-known works are the iconic opening titles of Boardwalk Empire, South Park, and Black Sails, as well as the main titles of numerous feature films. She has also helmed spots for major brands, including Target, Lexus, Sony PlayStation and Herman Miller. Her role as a founding member and partner of Imaginary Forces prompted Fast Company to name her one of the 100 Most Creative People in Business.
A past AIGA LA Chapter President, Josh is the President and Creative Director of FreeAssociates, creating complete marketing systems—from the research, goal-setting, and planning stages through the design and development of highly effective brand-building tools.
April Greiman is a thinker, designer, and artist whose transmedia projects, which address all areas and scales of design from communications to textiles and from architecture to new media, together with her innovative use of advanced digital technology, have made her a leader in the design world. Greiman’s work has been recognized with numerous awards including an AIGA Medal and the prestigious Chrysler Award for Innovation and is in the permanent collections of The Museum of Modern Art; Cooper-Hewitt, National Design Museum; Pompidou Center and Library of Congress.
A past AIGA SF Chapter President, Amy is a designer and strategist working at the intersection of business, design and sustainability.
As Executive Creative Director, Design at R/GA, Lars oversees teams across Los Angeles and New York, creating brands and design systems rooted in simplicity and functionality. His passion is to create brand transforming experiences, with flexibility and coherence across traditional and emerging formats, that ensure every element of a brand connects together to demonstrate its’ inspiring purpose. With over twenty years of agency experience, Lars has worked for renowned agencies like Stockholm Design Lab in his native Sweden, as well as founded his own design studio. He began his tenure at R/GA in Stockholm where he helped build the design department and shepherded brand design offerings for the Scandinavian market. He later moved to the R/GA headquarters in New York where he led visual and digital brand identity teams for Verizon, including the development and implementation of the company’s new corporate identity.
As Group Design Director for Fjord Los Angeles, Jod leads a cross-discipline, creative studio that offers an end-to-end design capabilities from design strategy and service design to digital product creation and connected products.
Kevin Kelley is co-founding principal of Shook Kelley, a 25-year-old strategy and design firm with offices in Charlotte, NC and Los Angeles, CA. Kevin and his team of diversified specialists create places and experiences that have The Power to Convene®. Although Kevin is a licensed architect, he has ink in his blood, as both his father and grandfather were newspaper and magazine publishers. Kevin has always had a passion for all things graphic and believes that most problems in life can be solved through better visual communication.
Keith Knueven is founder and creative director at his Los Angeles based design studio, Keith & Co. Keith and his Co. create smart, designed solutions for brands in print, web, motion, and the built environment.
Haven Lin-Kirk is an artist and designer researching and producing art and design work that explores design as a cultural language. She is currently the Vice Dean of Design at the University of Southern California’s Gayle Garner Roski School of Art and Design and a Professor of Practice of Design. Her design background began in the mid ‘80s and includes working in diverse industries such as publishing, tech and advertising fields.
David is a Sales Representative at Typecraft. He was named an AIGA LA Fellow in 2012. Previously, David served AIGA LA as Treasurer, Education Director, and Development Director.
Maureen, business owner of a long-standing design firm in Long Beach, raised three children while running her business full-time. At this point in her career, she is ready to give back and is committed to opening up creative career options for youth of color in Long Beach and hopes to expand this work.
Pash is a designer / author / educator with 27.66 years of experience in the field of design. He is a President Emeritus of AIGA Los Angeles and has taught in UCLA Extension’s Design Communication Arts program since 2001. He is currently Vice President of Brand & Design at ABC.
Arturo Perez is Founder and CEO of Kluge Interactive, a digital design agency based out of Marina del Rey. Some of Kluge’s longtime partners include Deloitte, Telesign, AdColony, and the City of Los Angeles. Arturo is also the founder of Evenings at the Loft, a leading creative talk series in Los Angeles.
Louise Sandhaus is a graphic designer and graphic design educator. She was previously Director of the Graphic Design Program at California Institute of the Arts (CalArts) where she is current faculty. Louise is an AIGA Los Angeles Fellow and former national board member, as well as former chairperson of AIGA Design Educators Community (DEC).
David Scharff is an award-winning creative director with 30+ years of experience in art direction, design, photography, filmmaking and musical composition. In the past 9 years at the Annenberg Foundation, he oversaw the branding of numerous nonprofit initiatives, 21 photo exhibits at the Annenberg Space for Photography, and the rebranding of the Foundation itself. He has now shifted to fully focus on the Photo Space. Scharff is also a meditation teacher in the Tibetan Buddhist tradition.
As our co-founder and brand tactician, John is a true renaissance man who utilizes his many talents to maintain our team’s focus in visual design and creative direction, keeping our ideas flowing and our work fresh. In addition to this, John also spearheads our sales, business development, and culture creation, enthusiastically shepherding Herman-Scheer to new heights of success on a daily basis.
As General Manager at Chase Design Group, John is responsible for business development, marketing and strategy for the LA, NY and UK offices. John has held positions in Account Management and Business Development at Wallace Church, Dragon Rouge and CBX, and has developed branding programs for Nestlé, Disney, and Pepsi, to name a few.
An accomplished Exhibit Designer, Davina’s work can be seen at The Natural History Museum of L.A. County, The La Brea Tar Pits and Museum, the Getty Center and Getty Villa. With expertise in both 2D and 3D design; she works in interdisciplinary teams, often providing insight as to how the two fields best integrate within an environment, product or campaign.
Senior Advisory Board Members
The Senior Advisory Board is unique to our chapter. Serving ongoing, open-ended terms, they provide chapter leadership with invaluable organizational memory and experience, having been involved in the organization since its inception.
Nan was the Manager of Customer Sustainability at Veritiv and retired in Fall 2015. As President of the Art Director’s Club of Los Angeles, Nan was instrumental in the merger of ADLA and AIGA LA. She was named an AIGA Fellow in 2003 in honor of her many years of service. She now lives in NYC.
Errol Gerson has taught Entrepreneurship at Art Center for the past 45 years. He received a BS and an MBA from USC in 1971. He spent eight years at a public accounting firm and then founded a CPA firm which he sold in 1992.
Toni was the first woman elected President of The Art Directors Club of Los Angeles. An AIGA LA Fellow and winner of several awards in major design competitions across the nation, her work is in the Permanent Collection of the Library of Congress.